Vanessa Seward's Bold Return: Merging Womenswear with Bonpoint's Heritage

Vanessa Seward's Bold Return: Merging Womenswear with Bonpoint's Heritage

Vanessa Seward, renowned for her reinterpretation of 1970s bourgeois style, is making a much-anticipated return to fashion. After a hiatus during which she focused on portrait painting and writing, Seward is reigniting her passion for fashion design with a fresh collaboration with French luxury childrenswear brand Bonpoint for their Autumn/Winter 2024 collection.

Creative Transition and Background

Seward, known for her work with Chanel, Yves Saint Laurent, and as the creative director of Azzaro, took a break from her eponymous brand, which she launched in partnership with APC's Jean Touitou. Her designs rapidly gained popularity for their fresh take on femininity and Parisian chic, with boutiques in major cities worldwide. This new venture with Bonpoint marks her re-entry into the fashion world and a new chapter in her storied career.

The Collaboration with Bonpoint

Seward's collection for Bonpoint is a testament to her versatile design ethos, spanning from denim to cocktail dresses. She aims to infuse a funky twist into Bonpoint's signature styles, including modifying their classic black patent shoes with heels and reimagining traditional lace collars and Liberty prints on silk for women. This collaboration reflects Seward's admiration for Bonpoint's timeless fashion, aligning with her aesthetic values.

Childrenswear brand Bonpoint’s FW23 campaign. Seward’s collection will be a womenswear offering. Photo: Courtesy of Bonpoint

Seward and Bonpoint's Synergistic Approach

Bonpoint's CEO Pierre-André Cauche highlights the unique approach of the collection, which resonates with both women's and children's wear but avoids direct mini-me copies. Instead, it focuses on shared prints, fabrics, and shapes that cater differently to each demographic. This strategy exemplifies a harmonious blend of Seward's vision with Bonpoint's established reputation.

Future Prospects for Bonpoint and Seward

As Bonpoint ventures more significantly into womenswear, Seward's collection is poised to play a pivotal role. With plans to present the collection to buyers and editors soon, and expectations to contribute substantially to Bonpoint's revenue, the collaboration marks an exciting evolution for both Seward and the brand. This partnership not only signifies Seward's return but also Bonpoint's ambition to expand its womenswear segment, leveraging Seward's expertise and creativity.


Vanessa Seward's return to the fashion scene with Bonpoint represents a fusion of creativity, experience, and innovation. Her collection, bridging the gap between womenswear and childrenswear, is set to offer a unique narrative in fashion, blending timeless elegance with contemporary flair. As the fashion world eagerly anticipates this collaboration, it heralds a new era for both Seward and Bonpoint, promising a blend of sophistication and playful elegance.

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