When K-pop royalty meets the runway, the world pays attention. Victoria’s Secret has officially announced TWICE, the internationally acclaimed girl group, as headline performers for its 2025 Fashion Show—streaming live from New York City on October 15. The news reverberates far beyond fan circles, signaling a renewed direction for the iconic brand and a landmark moment for global pop culture. Joining TWICE on this glittering stage are powerhouse acts Karol G, Madison Beer, and Missy Elliott, promising an electrifying convergence of music, high fashion, and unapologetic celebration of diversity. In this editorial, we explore why this event is more than a spectacle—it’s the dawn of a new era in fashion entertainment.
Victoria’s Secret Reinvented: A Stage for Empowerment and Diversity
For decades, the Victoria’s Secret Fashion Show has epitomized the glamour and excess of the fashion calendar. Yet, recent years have witnessed a transformation, with the brand embracing a refreshed ethos centered on empowerment and inclusivity. The 2025 edition continues this evolution, building on the precedent set in 2024, where the show featured an all-women lineup with celebrated artists like LISA, Tyla, and Cher.
This year, the selection of TWICE as headliners is a deliberate nod to the brand’s commitment to diversity and global representation. TWICE, formed in South Korea and now celebrated worldwide, embodies the spirit of modern beauty and talent. Their inclusion not only amplifies the show’s reach but also underscores Victoria’s Secret’s intent to celebrate multifaceted femininity—across cultures, genres, and generations.
TWICE: Global Phenoms, K-pop Trailblazers, and Fashion Icons
Since their debut, TWICE has carved an indelible mark on the global music landscape. With each member—Nayeon, Momo, Tzuyu, Jihyo, and the rest of the group—bringing unique artistry and charisma, TWICE have transcended borders and redefined what it means to be a girl group in the twenty-first century. Their meteoric rise has been powered by chart-topping hits, dynamic choreography, and a passionate fanbase known as ONCE.
In their official statement, the group expressed deep gratitude and excitement for the opportunity: “To be part of a show that celebrates beauty and empowerment in so many forms—and to perform for ONCEs around the world—means so much to us, especially as we prepare for our 2026 world tour.” Members Nayeon, Momo, Tzuyu, and Jihyo added, “We’re so thankful to Victoria’s Secret for including us in this unforgettable event ahead of our 2026 world tour across North America, Europe, and the UK. We can’t wait to keep connecting with ONCE all over the world.”
Such words resonate not only with their devoted fans but also with a broader audience attuned to the evolving narrative of empowerment in entertainment. TWICE’s presence at Victoria’s Secret’s flagship event is an affirmation of their status as cultural ambassadors—blending music, fashion, and advocacy for self-expression.
A Milestone Year: TWICE’s 10th Anniversary and “Ten: The Story Goes On”
The 2025 Fashion Show is more than a performance—it marks a watershed moment in TWICE’s journey. As they celebrate their tenth anniversary, the group unveils “Ten: The Story Goes On,” a special album featuring ten tracks that showcase both group synergy and solo artistry. This milestone is imbued with reflection and ambition, capturing the evolution of TWICE from their early days to their current position at the vanguard of global pop.
The album’s release dovetails with their appearance at the Fashion Show, providing a poignant soundtrack to a decade of artistic growth. For ONCEs and new fans alike, “Ten: The Story Goes On” is an invitation to witness the full spectrum of TWICE’s talents—each track a testament to their versatility and enduring relevance.
All-Women Lineup: A Tradition of Celebrated Female Talent
Victoria’s Secret’s commitment to an all-women performance roster continues for a second year, reinforcing its dedication to uplifting female voices in a historically male-dominated industry. Previous editions have featured luminaries such as LISA (of BLACKPINK), Tyla, and Cher, each bringing distinct styles and cultural impact.
- LISA: K-pop superstar and fashion muse.
- Tyla: The South African singer-songwriter redefining pop.
- Cher: An evergreen icon of music and style.
This tradition is more than symbolic—it is an assertion of the power and diversity of women in music and fashion. TWICE’s participation places them in the company of these legendary performers, reflecting a broader shift towards visibility and celebration of female artistry.
Star-Studded Lineup: Karol G, Madison Beer, and Missy Elliott Join the Stage
Alongside TWICE, the 2025 Victoria’s Secret Fashion Show will feature performances from a roster of influential artists:
- Karol G: The Colombian superstar whose fusion of reggaeton and pop has captivated audiences globally.
- Madison Beer: A rising American singer-songwriter known for her emotive vocals and style.
- Missy Elliott: A trailblazing figure in hip-hop, celebrated for her innovation and boundary-pushing artistry.
This diverse lineup is emblematic of Victoria’s Secret’s expanding vision—bringing together artists from varied genres and backgrounds to create a show that is as dynamic as it is inclusive. Each act adds distinct flavor to the event, promising a night of unforgettable performances and cross-cultural resonance.
TWICE’s World Tour Momentum: From Asia’s Arenas to New York’s Runway
TWICE’s appearance at the Fashion Show comes during a period of intense activity for the group. Their ongoing “THIS IS FOR” world tour has already seen them perform to sold-out arenas, including a 360° stage spectacle at the Philippine Arena and upcoming stops at prestigious venues such as Singapore Indoor Stadium.
This international momentum amplifies the significance of their Victoria’s Secret performance. Not only does it serve as a showcase for their artistry, but it also bridges their Asian and Western audiences, further cementing their status as a truly global act. The group’s anticipation for their 2026 world tour across North America, Europe, and the UK hints at even greater ambitions—TWICE are not just headlining; they are redefining the scale and scope of pop’s global reach.
Streaming Live: Fashion, Music, and Fandom in the Digital Era
In a move befitting the digital age, the 2025 Victoria’s Secret Fashion Show will stream live across multiple platforms—YouTube, Instagram, and TikTok. This decision is strategic, inviting participation from a worldwide audience and harnessing the connective power of social media. For ONCEs and fashion enthusiasts alike, the event is not just a show, but a global gathering—a celebration that transcends geographic and linguistic boundaries.
The fusion of high fashion and popular music, delivered in real time to millions, reflects the changing face of entertainment. The runway is no longer restricted to the elite; it is democratized, interactive, and deeply connected to fans everywhere. TWICE’s performance, set against this backdrop, is poised to be a cultural touchstone—one where artistry and community converge.
Looking Ahead: The Intersection of Fashion, Music, and Global Influence
The 2025 Victoria’s Secret Fashion Show is more than an annual tradition—it is a prism through which the evolving values of fashion and entertainment are refracted. With TWICE at the helm, the event becomes a statement of intent: a commitment to diversity, empowerment, and the celebration of global talent. As the group commemorates ten years of artistic achievement and looks to future tours, their role on this iconic stage is both a tribute and a challenge—to continue pushing boundaries, connecting cultures, and inspiring fans worldwide.
For Victoria’s Secret, this is a moment of reinvention, casting off narrow standards in favor of inclusivity and bold creativity. The convergence of music and fashion, live and online, East and West, signals a new direction for both the brand and the industry at large. As October 15 approaches, anticipation builds—not just for the spectacle, but for the possibilities it represents. The runway is set; the world is watching.
