About Ara Ohanian - Founder of Faz Fashion

Meet Ara Ohanian

Ara Ohanian is the founder and Editor-in-Chief of Faz Fashion. As the guiding voice of the publication since its inception in 2003, he has spent over two decades analyzing and reporting on the pivotal shifts within the global fashion industry. His work is defined by a commitment to in-depth analysis, providing readers with a discerning perspective that separates fleeting trends from genuine innovation.

From the Founder

"I started Faz Fashion in 2003 with a simple mission: to look beyond the surface of the fashion world and uncover the stories, craftsmanship, and cultural forces that truly shape what we wear. Over the past twenty years, I've had a front-row seat to the industry's most dramatic transformations—from the rise of digital media and e-commerce to the urgent call for sustainability and the fusion of Eastern and Western design philosophies. My commitment has always been to provide our readers not just with news, but with context and a trusted perspective. This publication is a chronicle of that evolution, and my goal remains to champion the creators and ideas that are defining the future of fashion."

Editorial Focus & Expertise

Ara's editorial direction and personal analysis are centered on several key areas that define the modern fashion landscape:

Haute Couture & Runway Analysis: Deconstructing the craftsmanship and creative vision behind the world's leading fashion houses.
The Business of Fashion: Investigating the market forces, supply chains, and economic strategies that drive the industry.
Sustainable & Ethical Practices: Championing the brands and innovations that are paving the way for a more responsible future.
Fashion Technology & Innovation: Reporting on the intersection of tech, materials science, and apparel design.
Global Market Trends: Providing expert commentary on consumer behavior and emerging trends from fashion capitals around the world.

A Legacy of Fashion Analysis

Faz Fashion, under Ara's leadership, is dedicated to providing content that reflects over 20 years of industry experience. This long-term perspective allows for:

Historical Context: Connecting contemporary trends to the historical movements and designers that inspired them.
Identifying Long-Term Cycles: Distinguishing between momentary fads and significant, long-term shifts in the industry.
A Critical Perspective: Offering analysis that is independent, well-researched, and free from passing industry hype.