Blog

JW Anderson’s "Anti-Viral" Tote: The New Office Icon?
JW Anderson’s "Anti-Viral" Tote: The New Office Icon?
Why JW Anderson is pivoting from viral pigeons to structured work totes. An analysis of the new "everyday icon" challenging the luxury status quo. Read more...
Paris: L’ÉCOLE’s ‘Stones and Reveries’ Swaps Sparkle for Philosophy
Paris: L’ÉCOLE’s ‘Stones and Reveries’ Swaps Sparkle for Philosophy
L’ÉCOLE’s new Paris exhibition explores the mineral collection of Roger Caillois, blending science, poetry, and high jewelry in a daring cultural pivot.   Read more...
Kendall Jenner’s Strategic Pivot: The Kardashian Wellness Machine Wins
Kendall Jenner’s Strategic Pivot: The Kardashian Wellness Machine Wins
Kendall Jenner credits her sisters for her beauty routine, signaling a strategic shift for her skincare brand. We analyze the $68M impact. Read more...
Mytheresa’s Sweetest Gamble: Inside the NYC Bakery Takeover
Mytheresa’s Sweetest Gamble: Inside the NYC Bakery Takeover
Mytheresa lands in NYC with an immersive holiday gift shop at Hani’s Bakery. We analyze the strategy behind merging luxury fashion with viral treat culture.   Read more...
Milan-Cortina 2026: Ralph Lauren’s High-Stakes American Soft Power Play
Milan-Cortina 2026: Ralph Lauren’s High-Stakes American Soft Power Play
Ralph Lauren unveils a sophisticated Team USA collection for the 2026 Winter Games, blending heritage, sustainability, and high-fashion ambition to rival Italian luxury.   Read more...
Alexander Skarsgård Proves He Is The Ultimate ‘Dream Girl’
Alexander Skarsgård Proves He Is The Ultimate ‘Dream Girl’
Why Alexander Skarsgård’s $95 Ladycotton hoodie is the ultimate fashion flex. Analysis of the Harry Lambert effect and the rise of ironic menswear. Read more...
Versace’s $1.25 Billion Reset: Why Dario Vitale Is Out
Versace’s $1.25 Billion Reset: Why Dario Vitale Is Out
Dario Vitale is out at Versace as the Prada Group takes over. Inside the brutal $1.25B deal, the clash of strategy vs. creativity, and what comes next.   Read more...
Pantone 2026: Why 'Cloud Dancer' Is The Ultimate Luxury Reset
Pantone 2026: Why 'Cloud Dancer' Is The Ultimate Luxury Reset
Pantone names 'Cloud Dancer' the 2026 Color of the Year. Discover why this natural white signals a global shift toward minimalism, quiet luxury, and a cultural reset.   Read more...
Death by Lightning: Why the Gilded Age is the Dark Fashion Muse of Late 2025
Death by Lightning: Why the Gilded Age is the Dark Fashion Muse of Late 2025
Netflix's 'Death by Lightning' is the unexpected style hit of Dec 2025. We analyze the 'Gilded Noir' trend, Matthew Macfadyen's 'delusional' tailoring, and the return of the frock coat.   Read more...
Olivia Munn’s Deconstructed LBD Ends the Era of ‘Safe’ Style
Olivia Munn’s Deconstructed LBD Ends the Era of ‘Safe’ Style
Why Olivia Munn’s ab-baring sweater dress signals the death of the classic Little Black Dress and the rise of deconstructed luxury. Deep industry analysis inside.   Read more...
Miu Miu’s Shanghai Gambit: Why Books Are the New It-Bag
Miu Miu’s Shanghai Gambit: Why Books Are the New It-Bag
Inside Miu Miu’s Shanghai Literary Club: Why Miuccia Prada is betting on Eileen Chang and Simone de Beauvoir over handbags to capture the Asian market.   Read more...
Billie Eilish’s "Shortest Cut" Ends a Year of Calculated Beauty Chaos
Billie Eilish’s "Shortest Cut" Ends a Year of Calculated Beauty Chaos
From the viral Jellyfish cut to the Grammy micro-bob illusion, Billie Eilish's December hair transformation completes a calculated year of beauty evolution.   Read more...