Blog

Max Mara Pre-Fall 2026: The Art of Quiet Authority
Max Mara Pre-Fall 2026: The Art of Quiet Authority
Ian Griffiths unveils a masterclass in modernist minimalism for Max Mara Pre-Fall 2026. Discover why the industry is hailing this "quiet" collection as the ultimate power move.   Read more...
The Brown Jumper: Why Chocolate Knitwear Is Winter's Ultimate Status Symbol
The Brown Jumper: Why Chocolate Knitwear Is Winter's Ultimate Status Symbol
Vogue UK calls it the season's essential. Discover why the brown jumper has become the ultimate symbol of quiet luxury and how to style the "espresso" trend.   Read more...
Blake Lively’s Two-Look Masterclass: The Business of Holiday Style
Blake Lively’s Two-Look Masterclass: The Business of Holiday Style
Blake Lively defines the season with two contrasting NYC looks. We analyze the "self-styled" strategy and the business impact of her holiday wardrobe.   Read more...
Max Mara’s Shanghai Gambit: A Bold Return to the East
Max Mara’s Shanghai Gambit: A Bold Return to the East
Max Mara heads to Shanghai for Resort 2027. Discover why the Italian house is betting on China with a major runway event scheduled for June 16, 2026. Read more...
The Stockholm Test: 4 Investment Coats That Actually Survive Winter
The Stockholm Test: 4 Investment Coats That Actually Survive Winter
Vogue Scandinavia takes AW25’s best coats to the streets. From Toteme to Max Mara, discover which investment pieces actually survive the Nordic winter.   Read more...
Winter 2025’s "Great Reset": Why Milan Rejected the Runway for Radical Pragmatism
Winter 2025’s "Great Reset": Why Milan Rejected the Runway for Radical Pragmatism
Forget the runway fantasy. Winter 2025 is defined by "deliberate recycling," monochrome discipline, and the clash between Chloé's boho dream and Milan's street reality. Read more...
The Snood Renaissance: How Winter 2025's Most Divisive Accessory Became a Status Symbol
The Snood Renaissance: How Winter 2025's Most Divisive Accessory Became a Status Symbol
From Prada to Ganni, the snood has evolved from skiwear to a high-fashion staple. Discover the market intelligence behind Winter 2025's biggest accessory trend. Read more...
Missoni’s Winter Gamble: The End of the Resortwear Era?
Missoni’s Winter Gamble: The End of the Resortwear Era?
Creative Director Alberto Caliri moves Missoni beyond resortwear with a heavy outerwear focus for Pre-Fall 2026. Analysis of the strategy, the clothes, and the business risks. Read more...
The Great Hat Renaissance: Why Winter 2025 Demands Maximalist Headwear
The Great Hat Renaissance: Why Winter 2025 Demands Maximalist Headwear
From Coach's runway to Toteme’s shearling luxury, discover why winter hats have evolved from utility to mandatory style statements in 2025. Read more...
Kate Hudson's Core Philosophy: More Than Just Abs
Kate Hudson's Core Philosophy: More Than Just Abs
Kate Hudson stunned at the WIF Max Mara event, but her sculpted abs reveal a deeper philosophy. Discover her anti-diet mindset and evolving workout for strength. Read more...
Autumn/Winter 2025 Fashion Trends: What You Need to Know
Autumn/Winter 2025 Fashion Trends: What You Need to Know
We've formally wrapped fashion month leaving us with the work of dissecting the runways for the trends we'll be wearing this winter. 5 Trends From Autumn/Winter Fashion Week We'll Be Wearing Read more...