Luxury isn’t just a statement — it’s a strategy.
In 2025, savvy investors are looking beyond stocks and crypto. High-end timepieces are becoming one of the most stylish and secure places to park your money. Yes — luxury watches are no longer just about aesthetics; they’re investment-grade assets. Welcome to the world where fashion meets finance.
Whether you're a seasoned collector or just stepping into the horological scene, this guide will spotlight the best luxury watches to invest in for 2025 — combining brand prestige, resale value, and undeniable style.
Why Invest in Luxury Watches?
Let’s start with the numbers.
Luxury watches from top brands like Rolex, Patek Philippe, Audemars Piguet, and Omega have consistently outperformed traditional assets in certain timeframes. For example:
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The Rolex Daytona appreciated over 200% in value over 10 years.
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Limited edition Patek Philippe Nautilus models are selling for double (or more) of their original retail price.
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Platforms like Chrono24 and WatchBox have recorded year-on-year growth in both watch value and collector demand.
Unlike NFTs or volatile tech stocks, watches provide tangible assets with enduring market demand. Add to that their wearable appeal, and you’ve got a collectible that pays dividends in both confidence and capital.
Best Investment-Grade Luxury Watches for 2025
Here are the top picks — based on expert data, collector trends, resale potential, and brand value.
1. Rolex Submariner (Ref. 126610LN)
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Retail Price: ~$10,250
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Resale Value: Up to $14,000
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Why it’s a smart investment:
The Submariner is an icon. It retains value year after year, especially black dial versions with stainless steel bracelets. Rolex’s consistent brand equity and limited supply fuel price hikes even in resale markets.
Investment tip:
Buy from an authorized dealer if you can — and hold for at least 3–5 years.
2. Patek Philippe Nautilus (Ref. 5711)
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Retail Price: ~$35,000
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Market Price: $80,000+ (Discontinued)
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Why it’s a smart investment:
The holy grail for many collectors. Since the 5711 model was discontinued, prices have skyrocketed. Its scarcity, timeless design, and elite status make it a top investment pick for 2025.
Investor alert:
Even pre-owned models are outperforming gold in ROI terms.
3. Audemars Piguet Royal Oak
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Retail Price: ~$33,000
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Resale Value: $50,000–$70,000
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Why it’s a smart investment:
The Royal Oak is a cultural and financial icon. Its bold design by Gérald Genta and status-symbol appeal continue to drive up demand. Investors love its limited production and exclusivity.
Watch hack:
Look for less common dial colors (e.g. salmon or blue) — they sell at a premium.
4. Omega Speedmaster Professional “Moonwatch”
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Retail Price: ~$7,000
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Resale Value: ~$9,000–$11,000
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Why it’s a smart investment:
The Moonwatch has historic significance as the first watch worn on the moon. That legacy and its accessibility compared to Rolex make it a solid mid-tier investment for new collectors.
2025 trend:
The newer sapphire crystal versions are gaining traction in auctions.
5. Cartier Santos
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Retail Price: ~$8,000
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Resale Value: ~$10,000
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Why it’s a smart investment:
With its vintage vibes and fashion-forward design, the Cartier Santos blends perfectly into the modern wardrobe. It’s not just a watch — it’s a statement of elegance.
Fazbuy style tip:
Pair it with a linen suit or minimal gold accessories for a luxe look.
6. Tudor Black Bay Fifty-Eight
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Retail Price: ~$4,000
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Resale Value: ~$5,500
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Why it’s a smart investment:
From Rolex’s sister brand, Tudor is rising in demand. The Black Bay Fifty-Eight, in particular, is sleek, heritage-inspired, and increasingly seen on fashion influencers and Gen Z investors alike.
Pro tip:
It’s one of the few watches under $5K with consistent upward trends.
What Makes a Watch Investment-Worthy?
To choose the right timepiece, consider:
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Brand Legacy: Rolex, Patek Philippe, and Audemars Piguet consistently outperform others.
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Rarity: Limited editions or discontinued models appreciate faster.
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Condition & Paperwork: Always buy with original box and certificates.
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Market Trends: Track resale prices via platforms like Chrono24, WatchCharts, and eBay auctions.
How to Combine Style with ROI
You don’t have to choose between fashion and finance — the right watch can deliver both. At Fazbuy, we believe personal style is a powerful financial asset. These watches are conversation starters, legacy pieces, and yes — investment vehicles.
Wearing a $50,000 Royal Oak isn’t just about showing off. It’s about walking into the room with history on your wrist and a portfolio that looks as good as it performs.
Final Thoughts: Should You Buy One Now?
With inflation rising and traditional assets fluctuating, watches offer a rare trifecta: tangible value, appreciation over time, and iconic style. Whether you're gifting yourself a legacy piece or making your first luxury purchase, now is the time.
Don't wait for prices to rise further — many of these models are already back-ordered into 2026.
Your next investment might just be ticking.
