When a fashion-forward eyewear brand joins forces with a rising Hollywood star, the result is more than just another collection; it’s a statement of style, substance, and story. On October 13, 2025, Zenni Optical and Chase Stokes unveil the second act of their celebrated partnership—the Zenni x Chase Stokes Collection—ushering in a new era for accessible luxury eyewear. This collaboration doesn’t just echo the trends; it sets them, blending the classic with the modern in a way that feels both grounded and exhilarating.
Redefining Modern Eyewear: The Power of Collaboration
The synergy between Zenni Optical and Chase Stokes is more than a marketing coup—it’s a testament to the transformative power of creative alliances. Zenni, an innovator in the online eyewear market since 2003, has consistently democratized high-quality glasses for millions. Chase Stokes, best known for his magnetic presence in Netflix’s Outer Banks, brings a fresh perspective to personal style, merging laid-back authenticity with an understated edge.
This second collection builds on the momentum of their previous partnership, introducing 15 new styles across 6 silhouettes and expanding the Zenni x Chase Stokes lineup to over 60 frames. The result is an offering that is both expansive and meticulously curated, designed to flatter every face shape and personal aesthetic.
Design That Embodies Transformation and Self-Expression
The Zenni x Chase Stokes Collection is more than a set of frames—it’s a wearable narrative. Directed by visionary Vivian Kim and shot in the evocative backdrop of Charleston, the campaign is steeped in the personal journey of Chase Stokes. Having recently closed a defining chapter in his career with the final season of Outer Banks, Stokes’s involvement in the campaign and product design is palpable. The collection channels his evolution—classic sensibility meets modern edge, blending grounded creativity with authentic self-expression.
Stokes himself describes the collaboration as deeply personal: “This new collection really feels like me... Eyewear can really shift your energy, your mood, and the way you present yourself, so that was important to showcase with these frames. I was involved at every step, and this collection is truly a reflection of where I’m at in life and style.”
It’s a sentiment that resonates in every silhouette, every material choice. Veronica Alcaro, VP Brand at Zenni, describes Stokes’s presence as “effortless authenticity”—an intangible quality that infuses the frames with confidence and narrative depth, speaking directly to Zenni’s vibrant community.
Crafted for All: Inclusive, Unisex, and Versatile
One of the most compelling facets of the Zenni x Chase Stokes Collection is its radically inclusive approach. Every frame is unisex, intentionally designed for effortless wearability—no overthinking required. The collection’s versatility is highlighted by an array of shapes, from timeless wayfarers to sophisticated rounds, ensuring that every customer can discover a style that feels uniquely theirs.
This isn’t eyewear that demands you fit a mold; it’s designed to help you break out of one. As Zenni designer Aysegul Colakel puts it, these frames are “function, comfort, and bold design”—equally suited to be statement accessories or everyday essentials. The collection encourages genuine self-expression, inviting users to explore and celebrate their own evolving identity.
Material Innovation and Design Excellence
Fashion is often about the details, and the Zenni x Chase Stokes Collection delivers on every front. Each frame is crafted from premium transparent and two-tone materials, enhanced with clear elements and layered color treatments that catch and reflect light in unexpected ways. The palette leans into timeless shapes and neutral tones, offering sophistication without sacrificing individuality.
- Encrusted metal accents elevate the aesthetic, adding subtle sparkle and gravitas.
- Flex-hinges and anti-slip tips ensure comfort and practicality, moving seamlessly from workday to weekend.
These frames aren’t just beautiful—they’re engineered for life. Whether worn as statement pieces or understated essentials, the collection bridges the gap between form and function, making high-design accessible.
Customization Meets Accessibility: Eyewear for Every Need
Zenni’s commitment to accessibility shines in the collection’s pricing and adaptability. Starting at just $23.95, the Zenni x Chase Stokes frames are available exclusively at Zenni.com, ensuring that style doesn’t come at the expense of practicality. But affordability doesn’t mean compromise. Each frame can be customized for a wide range of needs:
- Sunglasses or prescription lenses
- Blokz® blue light-blocking lenses
- EyeQLenz™ with Zenni ID Guard™
- Other functional enhancements for digital lifestyles
This adaptability makes the collection as practical as it is chic, inviting users to personalize their eyewear—whether for vision correction, digital protection, or pure style. The seamless integration of technology and design positions Zenni as a leader in the new era of personalized fashion.
Zenni Optical: Pioneering Affordable Eyewear
The story of Zenni Optical is, at its core, a story of disruption and democratization. Founded in 2003 in the San Francisco Bay Area, Zenni was among the first to recognize the potential of online retail for eyewear, offering high-quality prescription glasses and sunglasses for adults and children at prices that defied industry norms.
With over 70 million frames sold worldwide, Zenni’s impact is undeniable. Collaborations with tastemakers—including Chase Stokes and NFL stars George and Claire Kittle—underscore the brand’s commitment to innovation and relevance. Strategic partnerships with sports organizations like the San Francisco 49ers and Boston Celtics further cement Zenni’s status as an industry leader, reaching audiences who value both performance and style.
The Zenni x Chase Stokes Collection is a natural extension of this ethos—contemporary, versatile, and affordable, designed for a generation that refuses to compromise on any front.
A Campaign Rooted in Storytelling and Style
What sets this launch apart is its narrative depth. The campaign, artfully directed by Vivian Kim, isn’t just about selling eyewear—it’s about capturing transformation, confidence, and the subtle power of self-presentation. Charleston, with its blend of Southern charm and creative energy, serves as the perfect canvas for Stokes’s journey, mirroring his shift from rising star to cultural influencer.
Stokes’s hands-on involvement—from conceptualization to final frame—ensures that every piece in the collection carries a personal signature. The frames are both a mirror and a lens, reflecting the wearer’s evolving identity while offering new perspectives on how eyewear can shape mood, energy, and self-image.
Style, Substance, and the Future of Eyewear
The Zenni x Chase Stokes Collection arrives at a moment when consumers demand more from their fashion—more authenticity, more adaptability, more story. This launch delivers on all fronts, offering frames that are as comfortable as they are stylish, as bold as they are versatile. It’s a collection that encourages users to embrace change, celebrate individuality, and see eyewear as a vital part of their personal narrative.
As the fashion world continues to evolve, collaborations like this one point toward a future where style is democratic, accessible, and profoundly personal. For those seeking to channel Chase Stokes’s iconic laid-back-meets-classic aesthetic—or simply to find frames that feel true to their own journey—the Zenni x Chase Stokes Collection is a compelling invitation to see, be seen, and express oneself fully.
Conclusion: More Than Frames—A Lens on Transformation
The Zenni x Chase Stokes Collection transcends the notion of eyewear as mere accessory. It’s a celebration of personal transformation, creative partnership, and the enduring power of design to shape how we see ourselves—and how we are seen. With its blend of affordability, innovation, and narrative richness, this collaboration sets a new benchmark for the industry and invites all of us to look at the world—and ourselves—through a bolder, more authentic lens.
