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Why Red Boots Are the Power Move of Winter 2025
Why Red Boots Are the Power Move of Winter 2025
Move over, Quiet Luxury. Vogue Germany and retail data confirm red boots are the season's "hero piece." Here is the deep industry analysis on the shift.   Read more...
Zalando’s Nordic Gambit: Hockey, Saunas & Style Confidence
Zalando’s Nordic Gambit: Hockey, Saunas & Style Confidence
Why Zalando chose ex-hockey pro Siim Liivik to reinvent Nordic menswear. Inside the strategy of saunas, style confidence, and the "Scandi Fashion Survival Guide."   Read more...
2025’s ‘Intentional Excess’: Why Brat Green and Power Suits Are the New Currency
2025’s ‘Intentional Excess’: Why Brat Green and Power Suits Are the New Currency
Vogue Scandinavia’s 2025 It-Items list signals the end of quiet luxury. Discover why Brat Green, power suits, and sheer layering are the year's defining trends.   Read more...
The Nordic Coup: How Scandinavia Hijacked the 2026 Fashion Awards
The Nordic Coup: How Scandinavia Hijacked the 2026 Fashion Awards
The 2026 Fashion Awards marked the end of an era. We analyze how Scandinavian minimalism and the Zalando Visionary Award are dismantling the Paris-Milan power axis.   Read more...
Diane von Fürstenberg Partners with Zalando: A New Era in European Fashion Retail
Diane von Fürstenberg Partners with Zalando: A New Era in European Fashion Retail
Iconic Diane von Furstenberg chooses Zalando as exclusive retail partner for Europe Read more...