Blog

The Beckham Brand Fracture: Why David and Victoria Unfollowed Brooklyn
The Beckham Brand Fracture: Why David and Victoria Unfollowed Brooklyn
Why did David and Victoria unfollow Brooklyn? We analyze the business strategy, brand protection, and "nepo baby" fatigue behind the digital divorce.   Read more...
Victoria Beckham’s Anti-Scarf Coat Is The Season’s Ultimate Armor
Victoria Beckham’s Anti-Scarf Coat Is The Season’s Ultimate Armor
Why Victoria Beckham’s high-collar coat is the ultimate winter investment. We analyze the "no-scarf" trend, the viral styling, and the shift toward protective luxury. Read more...
Winter 2025-26 Denim Report: The Death of Casual and the Rise of ‘Office Indigo’
Winter 2025-26 Denim Report: The Death of Casual and the Rise of ‘Office Indigo’
Forget skinny jeans. Winter 2025-26 is defined by "Office Indigo," architectural barrel legs, and the deep cuff. Read the full trend intelligence report.   Read more...
Gisele Bündchen’s 2000s Style Is Fashion’s New Ultimate Weapon
Gisele Bündchen’s 2000s Style Is Fashion’s New Ultimate Weapon
Vogue UK’s latest Gisele Bündchen tribute signals a major shift in fashion. We analyze the business of nostalgia, the return of low-rise, and the hidden costs of the Y2K revival.... Read more...
Millie Bonnie Bongiovi: The Strategic Rebranding of a Gen Z Icon
Millie Bonnie Bongiovi: The Strategic Rebranding of a Gen Z Icon
Why did Millie Bobby Brown become Millie Bonnie Bongiovi? We analyze the business, cultural, and branding strategy behind the star's name change and adoption news.   Read more...
Freen Sarocha’s Vogue Cover: The Untold Story of Her Met Gala Rise
Freen Sarocha’s Vogue Cover: The Untold Story of Her Met Gala Rise
Inside Freen Sarocha’s Vogue Hong Kong feature. We investigate the timeline controversies, the Met Gala sustainability claims, and her rise as a global luxury icon. Read more...
The Billion-Dollar Pivot: Bollywood’s Strategic Takeover of Paris Fashion Week
The Billion-Dollar Pivot: Bollywood’s Strategic Takeover of Paris Fashion Week
From Ananya Panday at Chanel to Aishwarya Rai on the runway, discover how Indian actresses became the strategic power brokers of Paris and NYFW 2025. Read more...
Victoria Beckham Pre-Fall 2026: The End of The Celebrity Era
Victoria Beckham Pre-Fall 2026: The End of The Celebrity Era
An exclusive analysis of Victoria Beckham’s Pre-Fall 2026 collection. Why the shift to "assured" tailoring marks the end of her celebrity transition and the start of a new luxury legacy. Read more...
Winter 2025 Shoe Trends: The Burgundy Boot and Square Toe Takeover
Winter 2025 Shoe Trends: The Burgundy Boot and Square Toe Takeover
The definitive guide to Winter 2025 shoe trends. From the return of riding boots to the "Red Wine" color takeover, discover why structure is replacing sneakers. Read more...
Why Everyone Wants Merino Wool Now
Why Everyone Wants Merino Wool Now
Merino wool is seeing unprecedented demand. From luxury runways to pro sports, discover why this natural, sustainable fiber is becoming the top choice for everyone. Read more...
Victoria Beckham’s Fashion Empire: Inside the £68 Million Debt and Her Relentless Comeback
Victoria Beckham’s Fashion Empire: Inside the £68 Million Debt and Her Relentless Comeback
Victoria Beckham’s luxury brand faces £68 million in debt. Discover how she’s fighting to save her fashion empire and what it means for the industry.   Read more...
Autumn 2025: The 5 Trends Over-50 Icons Are Defining This Season
Autumn 2025: The 5 Trends Over-50 Icons Are Defining This Season
Discover the five key autumn 2025 fashion trends embraced by over-50 style icons. Explore timeless tailoring, denim, LBDs, and more. Read on for expert insights.   Read more...