Blog

Tate McRae’s Unapologetic Gambit: The Strategic Truth Behind the Morgan Wallen Controversy
Tate McRae’s Unapologetic Gambit: The Strategic Truth Behind the Morgan Wallen Controversy
Tate McRae breaks her silence on the Morgan Wallen backlash in Rolling Stone. We analyze why her No. 1 hit "What I Want" signals the end of cancel culture in... Read more...
Addison Rae, Tate McRae, and the War for Pop’s Sonic Soul
Addison Rae, Tate McRae, and the War for Pop’s Sonic Soul
Inside the "Diet Pepsi" vs. "Purple Lace Bra" drama. Addison Rae breaks silence on producer politics, sparking a debate on sonic theft in the Y2K pop era. Read more...
The Death of the Downtown Cool Girl: MNZ Shutters 123 Norfolk
The Death of the Downtown Cool Girl: MNZ Shutters 123 Norfolk
After 17 years, Maryam Nassir Zadeh (MNZ) shutters its iconic Lower East Side store. We analyze the end of the "cool girl" aesthetic and what it means for indie retail.... Read more...
Sabrina Carpenter’s Archival Pivot: The Strategy Behind the Style
Sabrina Carpenter’s Archival Pivot: The Strategy Behind the Style
From crystal bodysuits to archival Ralph Lauren: Inside Sabrina Carpenter’s strategic fashion pivot as she targets Grammy glory and redefines her celebrity status.   Read more...