Blog

Recycled Polyester Sheds as Much Microfibre as Virgin, and Sometimes More — the Most Common Green Claim in Clothing Points at the Wrong Variable
New research finds recycled polyester sheds microfibres at the same rate as virgin, and by particle count up to 55% more — because shedding is governed by yarn, fibre length,... Read more...
A Fibre Producer Is Closing Plants and the Industry Admits It Cannot Compare Its Own Chemistry — Why the Composition Label Is the Only Fact on a Garment
A fibre producer is closing two lyocell plants while an industry project sets out to benchmark PFAS alternatives, admitting comparable data does not yet exist. Neither story involves a collection,... Read more...
A Charity Has Solved the Problem That Sank Every Venture-Funded Rental Business — and the Answer Was to Own No Inventory at All
Oxfam has launched a national clothing rental service using donated stock too distinctive for ordinary shop ranges, from £22 for fourteen days. The interesting part is the economics: donated inventory... Read more...
A Fashion Week That Chose to Be Small and Gated — What Thirty-Six Shows and an Entry Requirement Recover That the Big Four Have Lost
Copenhagen Fashion Week is running with thirty-six shows and a sustainability standard as a condition of entry. The size and the gate are the point: a schedule small enough to... Read more...
One Country Wants Its Textile Industry Back and Another Has Outgrown Its Reputation — How the Way Clothes Are Bought Decides How They Are Made
Two manufacturing stories from opposite ends of the supply chain describe one broken relationship. Britain is being urged to use public procurement to rebuild a textile base it lost; Bangladesh... Read more...
A Fair-Fashion Pioneer Changed Hands and a Fast-Fashion Giant Funded Fibre Research — Only One of These Can Be Checked, and That Is the Whole Lesson
In one week, a German fair-fashion pioneer passed to a new owner and a fast-fashion giant funded university research into turning brewery waste into textile fibres. One story is about... Read more...
Kering Just Reported Near-Total Supply-Chain Traceability After a Decade of Work — And the Real Lesson Is That Scale Created the Opacity It Is Now Spending a Fortune to Undo
Kering has published a ten-year Impact Report claiming a 34 percent absolute carbon reduction and 97 percent traceability on key raw materials. The headline figure that matters is not the... Read more...
Four Ukrainian Designers Kept Building Independent Labels Through a War — And What Their Survival Reveals Is the Strongest Case for Craft Over Scale
What does it take to run an independent fashion label from inside a country at war? Ksenia Schnaider, Litkovska, Masha Popova and Tamar Keburia have not only survived it but... Read more...
The OECD Just Warned an Energy Shock Will Raise Clothing Prices — But It Lands Hardest on the Exact Tier of Fashion You Should Already Be Leaving
The OECD’s June Economic Outlook warns that the energy shock from the Middle East conflict is driving inflation toward 4 percent and slowing global growth, with apparel directly exposed through... Read more...
A Dozen Independent African Designers Just Got a Flagship Floor in Paris — And It’s the Honest Answer to Fashion’s Appropriation Problem
Galeries Lafayette is handing a flagship floor to a dozen independent African designers for its “Africa Now” pop-up — names like Christie Brown, Eric Raisina, Late For Work and Vanhu... Read more...
Prada’s $995 Sandal and the $10 Original It Copied — What the Hundred-to-One Price Gap Really Reveals About Luxury
Prada's Kolhapuri-inspired sandal sells for $995. The centuries-old Indian original it resembles costs about $10. The cultural-appropriation controversy — and Prada's artisan-training response — is the clearest natural experiment imaginable... Read more...
Under Armour Just Made Its First Fashion Collaboration in Thirty Years — And It Reveals Exactly Where the Power Has Moved
Under Armour just made the first fashion-brand collaboration in its thirty-year history — and chose Marine Serre, the LVMH Prize-winning French designer whose entire brand is built on upcycling deadstock... Read more...
Fashion's Biggest Talent Prizes Just Quietly Stopped Funding Runway Shows — And Started Funding Businesses Instead
Within ten days, three of European fashion's most important talent programmes — Italy's CNMI Fashion Trust, Britain's BFC NewGen, France's Andam — all restructured around the same idea: stop paying... Read more...
The Fashion Industry Just Quietly Admitted Its Sustainability Model Is Broken — What the Copenhagen Summit Actually Revealed
At the Copenhagen Fashion Summit this week, McKinsey, Kering, and the Global Fashion Agenda all admitted versions of the same thing. The decade-long bet that consumers would pay a premium... Read more...
Shein Just Bought Everlane — And Quietly Ended the Era of Ethical DTC Fashion
On Saturday Everlane's board approved its sale to Shein for one hundred million dollars — down from a five hundred and fifty million dollar valuation just six years ago. Common... Read more...
Milan Just Walked Away From Fur — The Quiet End of an Era in Luxury Fashion
On May 15, the official trade body that runs Milan Fashion Week announced it will no longer promote fur. The decision marks the official end of fur as a credible... Read more...
Why Nothing Fits: The Vanity Sizing Lie No Retailer Will Tell You
A women's size 14 in 1937 was equivalent to a size 8 in 1967 and is now labelled a size 0. The body did not change; the industry's labels did.... Read more...
The Wardrobe Gap: Why You Have Nothing to Wear in a Closet Full of Clothes
The average person experiences the feeling of having nothing to wear roughly two thousand eight hundred times in a lifetime, while owning approximately five hundred and fifty dollars worth of... Read more...
Sustainability Just Became a Survival Strategy: What the 2026 Global Fashion Summit Quietly Changed
Last week in Copenhagen, the fashion industry quietly buried the language of aspirational sustainability and replaced it with something colder, sharper, and far more consequential: survival economics. Here's what actually... Read more...