Blog

PUMA x Aston Martin Aramco F1: Where Track Precision Meets Everyday Style
PUMA x Aston Martin Aramco F1: Where Track Precision Meets Everyday Style
Discover how PUMA and Aston Martin Aramco F1 fuse racing performance with everyday luxury in their new global collection. Read more to explore the collaboration. Read more...
PUMA x SAYSKY AW25: A Global Celebration of Running Unity and Unsung Heroes
PUMA x SAYSKY AW25: A Global Celebration of Running Unity and Unsung Heroes
Discover the global launch of PUMA x SAYSKY AW25—where cutting-edge running gear meets community, unity, and the celebration of unsung heroes. Read more. Read more...
Inside PUMA’s Strategic HR Shift: Thomas John’s Appointment Signals Bold New Era
Inside PUMA’s Strategic HR Shift: Thomas John’s Appointment Signals Bold New Era
PUMA appoints Thomas John as Vice President People and Organization, marking a bold shift in HR strategy. Read more on his vision and impact for PUMA.   Read more...
PUMA x Represent: Minimalist British Football Style Reimagined
PUMA x Represent: Minimalist British Football Style Reimagined
Discover how PUMA and Represent fuse British tailoring with terrace style in their minimalist football-inspired collection. Read more for insights and release details.   Read more...
Amelia Gray and PUMA Mostro: Closing the Night in Rebellious Style
Amelia Gray and PUMA Mostro: Closing the Night in Rebellious Style
Discover how Amelia Gray and the PUMA Mostro close their iconic campaign, celebrating rebellious design, bold colorways, and fearless style. Read more for insights.   Read more...
PUMA Ignites the Pitch: Inside the Revolutionary Hot Pursuit Pack
PUMA Ignites the Pitch: Inside the Revolutionary Hot Pursuit Pack
Discover PUMA's Hot Pursuit pack—FUTURE 8, ULTRA 6, KING—engineered for elite performance. Women's fits and cutting-edge tech set a new standard. Read more.   Read more...
PUMA and Ahluwalia Redefine the Suede: A Bold New Era for Sneaker Culture
PUMA and Ahluwalia Redefine the Suede: A Bold New Era for Sneaker Culture
Discover how PUMA and Ahluwalia reinvent the iconic Suede sneaker for 2025, blending heritage with innovation. Explore design, campaign, and mentorship details.   Read more...
PUMA and HYROX Extend Partnership: A Bold Move Shaping Global Fitness
PUMA and HYROX Extend Partnership: A Bold Move Shaping Global Fitness
PUMA renews and expands its HYROX partnership, unveiling innovation and athlete-led growth in global fitness racing. Read more to discover the future.   Read more...
PUMA x Sonic Racing
PUMA x Sonic Racing: A Bold Fusion of Fashion, Gaming, and Nostalgia
PUMA and SEGA unveil a bold Sonic collaboration for October 2025, featuring limited-edition sneakers, apparel, and in-game content. Read more to discover the collection.   Read more...
PUMA x Hello Kitty & Friends: A Sticker-Inspired Capsule for All Ages
PUMA x Hello Kitty & Friends: A Sticker-Inspired Capsule for All Ages
Discover PUMA's new Hello Kitty & Friends capsule—sticker-inspired, pastel streetwear launching Oct 2, 2025. Explore exclusive designs and collectible sneakers.   Read more...
PUMA x RIPNDIP 2025 Capsule Ignites Chaos with Lord Nermal
PUMA x RIPNDIP 2025 Capsule Ignites Chaos with Lord Nermal
Discover the bold PUMA x RIPNDIP 2025 collection, featuring Lord Nermal, oversized essentials, and iconic footwear. Launches September 27. Read more now!   Read more...
PUMA x LGN Mostro Sock
PUMA x LGN Mostro Sock: A Bold, Inclusive Redesign for 2025
Discover the PUMA x Louis Gabriel Nouchi Mostro Sock—sleek, accessible, and launching September 27, 2025. Explore its innovative design and fashion impact.   Read more...