Blog

Puma Reloads: Inside the €600M Power Play for Global Dominance
Puma Reloads: Inside the €600M Power Play for Global Dominance
Puma SE locks in €600M in new liquidity from Santander. We analyze what this "Top 3" strategy means for the future of the sportswear giant.   Read more...
Manila’s Retail Revolt: Adidas, Proudrace, and the Pop-Up Economy
Manila’s Retail Revolt: Adidas, Proudrace, and the Pop-Up Economy
Inside Manila’s holiday fashion shift: How the historic Adidas x Proudrace collab and indie pop-ups like YARI are redefining style, heritage, and gifting.   Read more...
Nike’s ‘Hollywood Keepers’ Collection: The Goalkeeper’s Radical Fashion Reinvention
Nike’s ‘Hollywood Keepers’ Collection: The Goalkeeper’s Radical Fashion Reinvention
Nike’s new Hollywood Keepers collection reimagines 90s goalkeeper style for World Cup 2026. Discover why this lifestyle drop is changing football fashion.   Read more...
Nike Tiempo Maestro: The Death of Leather
Nike Tiempo Maestro: The Death of Leather
Nike retires the Legend for the Tiempo Maestro. Featuring Jamal Musiala and revolutionary Techleather, this is the end of the leather boot era. Launching Jan 22.   Read more...
The Great Rebalancing: Why Anta’s Move for Puma Signals a New World Order
The Great Rebalancing: Why Anta’s Move for Puma Signals a New World Order
Exclusive analysis: Why Anta’s bid for Puma signals a historic shift in fashion power. Inside the valuation battle, the Pinault family’s dilemma, and the future of athletic luxury. Read more...
PUMA’s Oxford Street Gambit: A £15M Bet on Retail’s Future
PUMA’s Oxford Street Gambit: A £15M Bet on Retail’s Future
PUMA unveils its 24,000 sq ft Oxford Street flagship, challenging Nike and Adidas with a new DTC strategy, F1 simulators, and exclusive British designs. Read more...
Forget Gravity: Inside PUMA & ROMBAUT’s Final Masterpiece
Forget Gravity: Inside PUMA & ROMBAUT’s Final Masterpiece
Our deep dive into the final PUMA x ROMBAUT collection. Discover the eco-futurist design, vegan materials, and cultural impact of the "Forget Gravity" Speedcat. Read more...
PUMA's New Play: A Bid for the Top Three
PUMA's New Play: A Bid for the Top Three
PUMA has relaunched its CATch UP magazine. Discover how this isn't just a redesign, but a key strategic move in their ambitious plan to join the top 3 sports brands. Read more...
PUMA's Radical US Shift: A New Playbook
PUMA's Radical US Shift: A New Playbook
PUMA is radically shifting its North American playbook with a new ULAC licensing deal. Discover why the brand is trading control for focus and what it means for fashion. Read more...
PUMA's New Portugal Kit: A Legend Reimagined
PUMA's New Portugal Kit: A Legend Reimagined
PUMA launches a new special-edition Portugal jersey, a tribute to a football legend. Discover the design details and cultural significance of this iconic kit. Read more...
City's New PUMA Kit Has a Secret Chip
City's New PUMA Kit Has a Secret Chip
Discover the new Manchester City special-edition kit by PUMA and EA SPORTS FC. Featuring a revolutionary NFC chip, it unlocks exclusive in-game content. Read more.   Read more...
JIL SANDER x PUMA: The King Avanti Revival Redefines Luxury Sneaker Culture
JIL SANDER x PUMA: The King Avanti Revival Redefines Luxury Sneaker Culture
JIL SANDER and PUMA revive their iconic collaboration with the King Avanti sneaker, blending luxury and sport. Read more to discover the story behind the drop. Read more...