Blog

Nike x LSU: A Radical Blueprint for the NIL Future
Nike x LSU: A Radical Blueprint for the NIL Future
Nike and LSU extend their partnership to 2036, launching the Blue Ribbon Elite program. Discover how this NIL initiative transforms athletes into designers and redefines college sports fashion. Read more...
Manila’s Retail Revolt: Adidas, Proudrace, and the Pop-Up Economy
Manila’s Retail Revolt: Adidas, Proudrace, and the Pop-Up Economy
Inside Manila’s holiday fashion shift: How the historic Adidas x Proudrace collab and indie pop-ups like YARI are redefining style, heritage, and gifting.   Read more...
The $195 Custom Sneaker That Could Finally Kill Shoe Sizes
The $195 Custom Sneaker That Could Finally Kill Shoe Sizes
Indianapolis startup Fitasy unveils the Stride, a custom-fit, 3D-printed sneaker for $195. Discover how scan-to-print tech is disrupting the footwear industry. Read more...
Quiet Discipline: Inside Designer Brands Inc.’s Calculated Contraction
Quiet Discipline: Inside Designer Brands Inc.’s Calculated Contraction
Designer Brands Inc. reports Q3 2025 results with sales down 3.2% but margins hitting 45.1%. We analyze the strategic shift from volume to value.   Read more...
Chanel, Central Cee, and the Quarter-Zip’s High-Fashion Takeover
Chanel, Central Cee, and the Quarter-Zip’s High-Fashion Takeover
From the Chanel runway to TikTok's street style, discover why the quarter-zip pullover has become 2025’s ultimate high-fashion status symbol. Read more...
OTW x Gallery Dept.: When “Art That Kills” Bleeds into Luxury Skate
OTW x Gallery Dept.: When “Art That Kills” Bleeds into Luxury Skate
Releasing Dec 11, the new OTW by Vans x Gallery Dept. Authentic 44 features a black canvas, paint splatters, and a $150 price tag. We analyze the luxury strategy behind... Read more...
Nike’s ‘Hollywood Keepers’ Collection: The Goalkeeper’s Radical Fashion Reinvention
Nike’s ‘Hollywood Keepers’ Collection: The Goalkeeper’s Radical Fashion Reinvention
Nike’s new Hollywood Keepers collection reimagines 90s goalkeeper style for World Cup 2026. Discover why this lifestyle drop is changing football fashion.   Read more...
Milan-Cortina 2026: Ralph Lauren’s High-Stakes American Soft Power Play
Milan-Cortina 2026: Ralph Lauren’s High-Stakes American Soft Power Play
Ralph Lauren unveils a sophisticated Team USA collection for the 2026 Winter Games, blending heritage, sustainability, and high-fashion ambition to rival Italian luxury.   Read more...
Nike Tiempo Maestro: The Death of Leather
Nike Tiempo Maestro: The Death of Leather
Nike retires the Legend for the Tiempo Maestro. Featuring Jamal Musiala and revolutionary Techleather, this is the end of the leather boot era. Launching Jan 22.   Read more...
Nike Declares War on the Mountains: Inside the ACG Zegama Strategy
Nike Declares War on the Mountains: Inside the ACG Zegama Strategy
Nike unveils the ACG Zegama and the elite "ACRD" division, marking a strategic pivot to high-performance trail running. Read our deep-dive analysis. Read more...
Nike’s Civil War: Inside Elliott Hill’s Ruthless C-Suite Overhaul
Nike’s Civil War: Inside Elliott Hill’s Ruthless C-Suite Overhaul
Deep dive into Nike's massive Dec 2025 leadership overhaul. Why CEO Elliott Hill dismantled the C-suite, killed the CTO role, and declared war on On and Hoka.   Read more...
Inside Nike’s Radical ‘Win Now’ Regime Change
Inside Nike’s Radical ‘Win Now’ Regime Change
CEO Elliott Hill dismantles the Donahoe era with a massive leadership overhaul. We analyze the December 2025 shakeup, the new power players, and the return to product. Read more...