Blog

The "Anti-Gown" Era: Why 2025’s Party Dressing is All About The High-Low Mix
The "Anti-Gown" Era: Why 2025’s Party Dressing is All About The High-Low Mix
Forget the total look. Discover why 2025’s party season is defined by grey sweaters, liquid velvet, and the "Modern Tuxedo." Read the full trend analysis.   Read more...
Lauren Sánchez’s $10,000 Alaïa Coat-Dress Redefines Date Night
Lauren Sánchez’s $10,000 Alaïa Coat-Dress Redefines Date Night
Why Lauren Sánchez’s vintage Alaïa coat-dress and Chloé bag signal a major shift in billionaire style. Analysis of the $10,000 look.   Read more...
The Great Legging Renaissance: Why 2026 Is The Year of The ‘Anti-Trouser’
The Great Legging Renaissance: Why 2026 Is The Year of The ‘Anti-Trouser’
Forget baggy jeans. 2026 marks the high-fashion return of leggings. From runway stirrups to office styling, discover why the "anti-trouser" is taking over. Read more...
Sydney Sweeney’s Diamond Corset Moment: The Art of Strategic Nudity
Sydney Sweeney’s Diamond Corset Moment: The Art of Strategic Nudity
Sydney Sweeney redefines the press tour with a strategic topless waist-cincher image for 'The Housemaid.' We analyze the fashion, the diamonds, and the business of modern celebrity branding.   Read more...
Mytheresa’s Sweetest Gamble: Inside the NYC Bakery Takeover
Mytheresa’s Sweetest Gamble: Inside the NYC Bakery Takeover
Mytheresa lands in NYC with an immersive holiday gift shop at Hani’s Bakery. We analyze the strategy behind merging luxury fashion with viral treat culture.   Read more...
The Optic of Optics: Eric Dane, Rebecca Gayheart, and the Billionaire in the Polka-Dot Shadow
The Optic of Optics: Eric Dane, Rebecca Gayheart, and the Billionaire in the Polka-Dot Shadow
Why Rebecca Gayheart’s romance with billionaire Peter Morton amid Eric Dane’s ALS battle is the most complex story in Hollywood. A deep dive into the optics of grief. Read more...
Versace’s $1.25 Billion Reset: Why Dario Vitale Is Out
Versace’s $1.25 Billion Reset: Why Dario Vitale Is Out
Dario Vitale is out at Versace as the Prada Group takes over. Inside the brutal $1.25B deal, the clash of strategy vs. creativity, and what comes next.   Read more...
Jennifer Lopez’s InStyle Power Play: The Business of Bare Skin
Jennifer Lopez’s InStyle Power Play: The Business of Bare Skin
Inside Jennifer Lopez’s topless InStyle cover. An analysis of the brown blazer trend, Q4 luxury media strategy, and the business of anti-ageism.   Read more...
Miu Miu’s Shanghai Gambit: Why Books Are the New It-Bag
Miu Miu’s Shanghai Gambit: Why Books Are the New It-Bag
Inside Miu Miu’s Shanghai Literary Club: Why Miuccia Prada is betting on Eileen Chang and Simone de Beauvoir over handbags to capture the Asian market.   Read more...
Billie Eilish’s "Shortest Cut" Ends a Year of Calculated Beauty Chaos
Billie Eilish’s "Shortest Cut" Ends a Year of Calculated Beauty Chaos
From the viral Jellyfish cut to the Grammy micro-bob illusion, Billie Eilish's December hair transformation completes a calculated year of beauty evolution.   Read more...
The Great Denim Reset: Why Straight-Leg Jeans Finally Conquered 2025
The Great Denim Reset: Why Straight-Leg Jeans Finally Conquered 2025
The skinny jean is dead. Discover why straight-leg denim has taken 42% of the market in 2025, driving a wedge between high fashion and the real world. Read more...
Prada’s €1.3 Billion Gamble: The Battle for Versace’s Soul
Prada’s €1.3 Billion Gamble: The Battle for Versace’s Soul
The deal is closed. Prada acquires Versace for €1.3B, marking a historic clash of minimalism and maximalism. Read our deep analysis on what this means for the future of luxury.... Read more...