Blog

David Gandy, Daddy Pig, and the Twilight of the Alpha Male Model
David Gandy, Daddy Pig, and the Twilight of the Alpha Male Model
Why David Gandy’s critique of Peppa Pig signals a massive shift in the fashion industry, masculinity marketing, and the end of the traditional male supermodel.   Read more...
The Marcello Effect: Why Rome Is the New Paris for Netflix’s Fashion Empire
The Marcello Effect: Why Rome Is the New Paris for Netflix’s Fashion Empire
As Season 5 moves to Rome, Eugenio Franceschini leads a fashion revolution. We analyze the shift from French couture to Italian heritage before the Dec 18 premiere.   Read more...
The Wealth Signal Paradox: Why “Quiet Luxury” Is Now Loudly Middle Class
The Wealth Signal Paradox: Why “Quiet Luxury” Is Now Loudly Middle Class
Viral lists claim to spot "fake" wealth, but the true elite have moved on. We analyze the death of the "Old Money" aesthetic and the new codes of 2025 luxury. Read more...
Missoni’s Winter Gamble: The End of the Resortwear Era?
Missoni’s Winter Gamble: The End of the Resortwear Era?
Creative Director Alberto Caliri moves Missoni beyond resortwear with a heavy outerwear focus for Pre-Fall 2026. Analysis of the strategy, the clothes, and the business risks. Read more...
Loro Piana’s Desert Gambit: Quiet Luxury Finds a New Oasis in Scottsdale
Loro Piana’s Desert Gambit: Quiet Luxury Finds a New Oasis in Scottsdale
Loro Piana brings its ultra-exclusive 'Maison' concept to Scottsdale Fashion Square. Explore the strategy, the $4k knits, and the shift in American luxury geography.   Read more...
Trump’s Viral Burgundy Scarf: A Masterclass in Visual Politics
Trump’s Viral Burgundy Scarf: A Masterclass in Visual Politics
Why did Donald Trump copy Zohran Mamdani’s look? We analyze the viral burgundy scarf moment, the 20M+ view explosion, and the politics of winter fashion. Read more...
Prada’s Versace Gambit: Lorenzo Bertelli’s Billion-Euro Test
Prada’s Versace Gambit: Lorenzo Bertelli’s Billion-Euro Test
Go inside Prada's historic acquisition of Versace and the appointment of heir Lorenzo Bertelli. Can he revive the icon and build an Italian luxury superpower?   Read more...
The Bags Defining November 2025
The Bags Defining November 2025
Discover November 2025's most coveted fashion launches. We unpack the new bags from Celine, Loro Piana's Super Soft, and Onitsuka Tiger's Italian sneakers. Read more...
Loro Piana's Bold London Bet: A Cashmere Oasis on Bond Street
Loro Piana's Bold London Bet: A Cashmere Oasis on Bond Street
Discover Loro Piana's newly reopened London flagship on New Bond Street. An immersive exhibition with tactile cashmere installations redefines luxury retail. Read more. Read more...
Loro Piana's Quiet Conquest of Bergdorf Goodman
Loro Piana's Quiet Conquest of Bergdorf Goodman
Loro Piana transforms Bergdorf Goodman's iconic windows, unveiling an exclusive collection that redefines quiet luxury. Discover the story behind this major NYC takeover.   Read more...
Tech Billionaires' Fashion
Tech Billionaires' Fashion: A Subtle Yet Powerful Status Symbol
Explore our collection for minimalist yet high-quality pieces that will elevate your wardrobe while staying true to the understated aesthetic of Silicon Valley's finest. Read more...