Blog

Levi’s Rewrites the Denim Code: Why H&R Block’s CEO Just Joined the Board
Levi’s Rewrites the Denim Code: Why H&R Block’s CEO Just Joined the Board
Levi Strauss & Co. adds H&R Block CEO Jeffrey J. Jones II to its board. Discover how this move signals a major shift toward data-driven retail and digital services. Read more...
Levi’s Quiet Revolution: How the ‘Originals Making Change Happen’ Initiative is Rewriting Design Democracy
Levi’s Quiet Revolution: How the ‘Originals Making Change Happen’ Initiative is Rewriting Design Democracy
Inside Levi’s "Originals Making Change Happen" initiative. How the Spring 2025 Holly Hapka cactus print signals a shift from celebrity hype to democratized design.   Read more...
Levi’s Bets Big: The Baggy Revolution of Holiday 2025
Levi’s Bets Big: The Baggy Revolution of Holiday 2025
Levi’s pivots to baggy silhouettes for Holiday 2025, blending heritage with street style. Discover the strategy, key products, and future fashion forecast. Read more...
Levi's $170M Playbook to Conquer the World From its Own Backyard
Levi's $170M Playbook to Conquer the World From its Own Backyard
Discover how Levi's is merging its massive 49ers stadium deal, community art, and radical sustainability to set a new standard for the fashion industry. Read more...
Levi's New AI Stylist Knows What You Should Wear
Levi's New AI Stylist Knows What You Should Wear
Levi's new AI feature, Outfitting, offers personalized, head-to-toe looks in its app. Discover how this tech is changing how we shop for the perfect outfit. Read more...
Levi's Lost Story: The Jesse Sandhu Mystery
Levi's Lost Story: The Jesse Sandhu Mystery
A Levi's story about Jesse Sandhu vanished from the web, leaving only a ghost URL. We investigate the mystery of the missing narrative and why it matters. Read more... Read more...
Levi's Unlocks Its Vault of Music Legends
Levi's Unlocks Its Vault of Music Legends
Levi's reopens its San Francisco Vault museum with 'Amped,' an exhibit featuring denim worn by Beyoncé, Kurt Cobain, and more. Discover the stories behind the icons. Read more...
Levi's Unlocks Its 40-Year Empathy Playbook
Levi's Unlocks Its 40-Year Empathy Playbook
Levi's Red Tab Foundation released its Hardship Fund Playbook, sparking a movement with giants like Walmart and Home Depot. Discover how they're building a new corporate standard. Read more...
Levi’s Unveils a Bold New Era at Its Revitalized San Francisco HQ Store
Levi’s Unveils a Bold New Era at Its Revitalized San Francisco HQ Store
Levi’s reopens its Plaza store after a stunning HQ redesign, blending heritage with innovation and a DTC-first approach. Discover the new retail experience.   Read more...
Levi Strauss & Co. Unveils LEAP in India: A Bold Blueprint for Supply Chain Decarbonization
Levi Strauss & Co. Unveils LEAP in India: A Bold Blueprint for Supply Chain Decarbonization
Levi Strauss & Co. launches LEAP in India, aiming for a 42% supply chain emission cut by 2030. Discover how this initiative sets a new standard for fashion sustainability.   Read more...
Levi Strauss & Co. Champions the FAMILY Act: A Bold Stand for National Paid Leave
Levi Strauss & Co. Champions the FAMILY Act: A Bold Stand for National Paid Leave
Levi Strauss & Co. urges Congress to pass the FAMILY Act, advocating for a national paid leave program to support workers, families, and the U.S. economy. Read more...
Levi's Shareholders Deliver a Resounding Vote of Confidence in DEI Policies
Levi's Shareholders Deliver a Resounding Vote of Confidence in DEI Policies
In a significant show of support for diversity, equity, and inclusion (DEI) initiatives, Levi Strauss & Co. shareholders overwhelmingly rejected a proposal to cease DEI efforts during the company's annual... Read more...