Blog

Levi’s Rewrites the Denim Code: Why H&R Block’s CEO Just Joined the Board
Levi’s Rewrites the Denim Code: Why H&R Block’s CEO Just Joined the Board
Levi Strauss & Co. adds H&R Block CEO Jeffrey J. Jones II to its board. Discover how this move signals a major shift toward data-driven retail and digital services. Read more...
Audrey McGraw’s Landman Debut: A Dynasty Expands
Audrey McGraw’s Landman Debut: A Dynasty Expands
Tim McGraw and Faith Hill’s daughter Audrey makes her acting debut in Taylor Sheridan’s Landman. We analyze the strategy, the nepo-baby discourse, and her future in fashion.   Read more...
Why a 1940s Satin Wedding Coat Is the Ultimate Modern Luxury
Why a 1940s Satin Wedding Coat Is the Ultimate Modern Luxury
Why a WWII-era satin coat featured in Vogue UK is defining the new era of bridal fashion. We analyze the shift from wartime utility to sustainable heirloom luxury.   Read more...
The Death of the “Perfect Pair”: Vogue’s New Denim Doctrine
The Death of the “Perfect Pair”: Vogue’s New Denim Doctrine
Vogue UK’s latest guide signals a massive shift in denim: the end of silhouette wars and the rise of occasion-based styling. Discover the new denim doctrine.   Read more...
Winter 2025-26 Denim Report: The Death of Casual and the Rise of ‘Office Indigo’
Winter 2025-26 Denim Report: The Death of Casual and the Rise of ‘Office Indigo’
Forget skinny jeans. Winter 2025-26 is defined by "Office Indigo," architectural barrel legs, and the deep cuff. Read the full trend intelligence report.   Read more...
The Great Denim Reset: Why Vogue Declared the End of the Skinny Jean Era
The Great Denim Reset: Why Vogue Declared the End of the Skinny Jean Era
Vogue’s 2025 denim guide marks a massive shift to straight, wide, and flare cuts. Discover why the industry is ditching skinnies for "forever denim."   Read more...
Sabrina Carpenter’s “All-American” Pivot Is Not an Accident
Sabrina Carpenter’s “All-American” Pivot Is Not an Accident
Vogue calls it a swap, but Sabrina Carpenter’s move to “all-American classic” style is a strategic masterclass. We analyze the shift from corsets to classics.   Read more...
Levi’s Quiet Revolution: How the ‘Originals Making Change Happen’ Initiative is Rewriting Design Democracy
Levi’s Quiet Revolution: How the ‘Originals Making Change Happen’ Initiative is Rewriting Design Democracy
Inside Levi’s "Originals Making Change Happen" initiative. How the Spring 2025 Holly Hapka cactus print signals a shift from celebrity hype to democratized design.   Read more...
The Great Denim Reset: Why Straight-Leg Jeans Finally Conquered 2025
The Great Denim Reset: Why Straight-Leg Jeans Finally Conquered 2025
The skinny jean is dead. Discover why straight-leg denim has taken 42% of the market in 2025, driving a wedge between high fashion and the real world. Read more...
VALENTINO’S ‘DIGITAL TWIN’ NIGHTMARE: When Couture Meets the Uncanny Valley
VALENTINO’S ‘DIGITAL TWIN’ NIGHTMARE: When Couture Meets the Uncanny Valley
Valentino faces intense criticism for a "lazy" AI-generated campaign. We analyze the luxury sector's dangerous pivot to digital models and the cost of efficiency. Read more...
NEEDLES x NUBIAN: The Tracksuit’s Radical Leather & Denim Rebirth
NEEDLES x NUBIAN: The Tracksuit’s Radical Leather & Denim Rebirth
Discover why the NEEDLES x NUBIAN FW25 capsule is redefining luxury streetwear. From 11oz denim to high-shine leather, explore the drop selling out instantly. Read more...
Levi’s Bets Big: The Baggy Revolution of Holiday 2025
Levi’s Bets Big: The Baggy Revolution of Holiday 2025
Levi’s pivots to baggy silhouettes for Holiday 2025, blending heritage with street style. Discover the strategy, key products, and future fashion forecast. Read more...