Blog

Levi’s Rewrites the Denim Code: Why H&R Block’s CEO Just Joined the Board

Levi Strauss & Co. adds H&R Block CEO Jeffrey J. Jones II to its board. Discover how this move signals a major shift toward data-driven retail and digital services. Read more...

Audrey McGraw’s Landman Debut: A Dynasty Expands

Tim McGraw and Faith Hill’s daughter Audrey makes her acting debut in Taylor Sheridan’s Landman. We analyze the strategy, the nepo-baby discourse, and her future in fashion. Read more...

Why a 1940s Satin Wedding Coat Is the Ultimate Modern Luxury

Why a WWII-era satin coat featured in Vogue UK is defining the new era of bridal fashion. We analyze the shift from wartime utility to sustainable heirloom luxury. Read more...

The Death of the “Perfect Pair”: Vogue’s New Denim Doctrine

Vogue UK’s latest guide signals a massive shift in denim: the end of silhouette wars and the rise of occasion-based styling. Discover the new denim doctrine. Read more...

Winter 2025-26 Denim Report: The Death of Casual and the Rise of ‘Office Indigo’

Forget skinny jeans. Winter 2025-26 is defined by "Office Indigo," architectural barrel legs, and the deep cuff. Read the full trend intelligence report. Read more...

The Great Denim Reset: Why Vogue Declared the End of the Skinny Jean Era

Vogue’s 2025 denim guide marks a massive shift to straight, wide, and flare cuts. Discover why the industry is ditching skinnies for "forever denim." Read more...

Sabrina Carpenter’s “All-American” Pivot Is Not an Accident

Vogue calls it a swap, but Sabrina Carpenter’s move to “all-American classic” style is a strategic masterclass. We analyze the shift from corsets to classics. Read more...

Levi’s Quiet Revolution: How the ‘Originals Making Change Happen’ Initiative is Rewriting Design Democracy

Inside Levi’s "Originals Making Change Happen" initiative. How the Spring 2025 Holly Hapka cactus print signals a shift from celebrity hype to democratized design. Read more...

The Great Denim Reset: Why Straight-Leg Jeans Finally Conquered 2025

The skinny jean is dead. Discover why straight-leg denim has taken 42% of the market in 2025, driving a wedge between high fashion and the real world. Read more...

VALENTINO’S ‘DIGITAL TWIN’ NIGHTMARE: When Couture Meets the Uncanny Valley

Valentino faces intense criticism for a "lazy" AI-generated campaign. We analyze the luxury sector's dangerous pivot to digital models and the cost of efficiency. Read more...

NEEDLES x NUBIAN: The Tracksuit’s Radical Leather & Denim Rebirth

Discover why the NEEDLES x NUBIAN FW25 capsule is redefining luxury streetwear. From 11oz denim to high-shine leather, explore the drop selling out instantly. Read more...

Levi’s Bets Big: The Baggy Revolution of Holiday 2025

Levi’s pivots to baggy silhouettes for Holiday 2025, blending heritage with street style. Discover the strategy, key products, and future fashion forecast. Read more...

Kiko Kostadinov's London Homecoming Is a Radical Retail Masterpiece

Inside Kiko Kostadinov's first London flagship, an art-fueled space that redefines retail. Discover the new co-ed 'Dante' collection and its vision for the future. Read more...

Levi's $170M Playbook to Conquer the World From its Own Backyard

Discover how Levi's is merging its massive 49ers stadium deal, community art, and radical sustainability to set a new standard for the fashion industry. Read more...

Levi's New AI Stylist Knows What You Should Wear

Levi's new AI feature, Outfitting, offers personalized, head-to-toe looks in its app. Discover how this tech is changing how we shop for the perfect outfit. Read more...

Levi's Lost Story: The Jesse Sandhu Mystery

A Levi's story about Jesse Sandhu vanished from the web, leaving only a ghost URL. We investigate the mystery of the missing narrative and why it matters. Read more... Read more...

Levi's Unlocks Its Vault of Music Legends

Levi's reopens its San Francisco Vault museum with 'Amped,' an exhibit featuring denim worn by Beyoncé, Kurt Cobain, and more. Discover the stories behind the icons. Read more...

The Ultimate Guide to 2025's Best Denim Jackets

Discover the 9 best denim jackets for 2025, from classic Levi's to oversized and cropped styles. Our fashion editor breaks down what to buy and how to wear it. Read more...

Levi's Unlocks Its 40-Year Empathy Playbook

Levi's Red Tab Foundation released its Hardship Fund Playbook, sparking a movement with giants like Walmart and Home Depot. Discover how they're building a new corporate standard. Read more...

Levi's x Barbour: A Legacy Forged in Denim and Wax

Two fashion titans unite. Explore our exclusive look at the limited-edition Levi’s x Barbour collection, where iconic denim meets legendary waxed cotton. Read more. Read more...

Inside Levi's Times Square: How Arouna Doucoure Transforms Retail With Multilingual Connection

Discover how Arouna Doucoure’s fluency in seven languages transforms Levi’s Times Square shopping for global visitors. Read more to experience retail redefined. Read more...

Levi’s Unveils a Bold New Era at Its Revitalized San Francisco HQ Store

Levi’s reopens its Plaza store after a stunning HQ redesign, blending heritage with innovation and a DTC-first approach. Discover the new retail experience. Read more...

Levi’s x Toy Story Collection: 30th Anniversary Denim Drop

Discover the Levi’s x Toy Story 30th Anniversary collection—iconic denim, playful designs, and collectible details. Launching October 2, 2025. Explore now! Read more...

Beyoncé’s Favorite Brazilian Label Farm Rio Raises US Prices Amid Export Slowdown

Farm Rio, the vibrant Brazilian label worn by Beyoncé, hikes US prices and slows exports amid tariffs. Discover the brand’s journey, impact, and what’s next. Read more...

Fashion’s Water Reckoning: Can the Industry Avert a Global Dystopia?

Explore how fashion’s water consumption is fueling a global crisis—and the bold innovations and collaborations needed to avert a water dystopia. Read more. Read more...

Levi's Shareholders Deliver a Resounding Vote of Confidence in DEI Policies

In a significant show of support for diversity, equity, and inclusion (DEI) initiatives, Levi Strauss & Co. shareholders overwhelmingly rejected a proposal to cease DEI efforts during the company's annual... Read more...

Fashion Meets Art: The Top Collaborations of 2025

Inside fashion’s obsession with art: The designers and artists blurring creative boundaries. As Loewe channels Bauhaus and Dior revives feminist discourse, global fashion houses are turning catwalks into spaces for... Read more...

Levi's 501 Original Cropped Jeans: A Timeless Fashion Staple in 2025

One PS editor tested the Levi's 501 Original Cropped Jeans and loves how classic, comfortable, and flattering they are. Read more...

Teen Boys' Fashion Trends 2025: What's Hot and Where to Buy Wholesale

Teen Boys' Fashion Trends - What's Hot & Where to Buy Wholesale. Read more...

Revolutionizing Fashion: How Startups Are Turning Imperfect Clothes Into Gold

How 2 startups are turning imperfect clothes into a business opportunity. Alternew and Revive are partnering with fashion brands to profit from repairs and alterations while keeping clothes out of... Read more...