Blog

L’OFFICIEL Takes the London Stock Exchange: A Power Play in Couture and Capital
L’OFFICIEL Takes the London Stock Exchange: A Power Play in Couture and Capital
Why did L’OFFICIEL stage a runway show at the London Stock Exchange? We analyze the clash of couture and capital, and AMTD’s "super connector" strategy.   Read more...
Swarovski’s Masters of Light: The Crystal Giant’s Hollywood Power Play
Swarovski’s Masters of Light: The Crystal Giant’s Hollywood Power Play
Discover how Swarovski’s Masters of Light exhibition at Amoeba Records is redefining luxury, from lab-grown diamonds to Met Gala history. Read more...
Jennifer Lawrence and the Art of "Power Clashing": A New Winter Blueprint
Jennifer Lawrence and the Art of "Power Clashing": A New Winter Blueprint
Forget Quiet Luxury. Jennifer Lawrence is rewriting winter style with "power clashing"—a mix of Salomon sneakers, luxe coats, and red scarves. Here’s why it works.   Read more...
The Thai Power Play: Freen & Backaof Dismantle Vogue’s Gate
The Thai Power Play: Freen & Backaof Dismantle Vogue’s Gate
An exclusive analysis of Vogue HK’s 2025 cover featuring Thai stars Freen Sarawatvichai and Backaof Noppharnach, signaling a shift in luxury gatekeeping. Read more...
Meshki 'The Nile' Verdict: A Maximalist Gamble in a Quiet Luxury World
Meshki 'The Nile' Verdict: A Maximalist Gamble in a Quiet Luxury World
We analyze Meshki's 'The Nile' holiday collection, featuring Daiane Sodre. Discover why this maximalist pivot challenges the quiet luxury trend and what the early discounts reveal.   Read more...
Demna’s New York Gambit: Gucci Resets the Luxury Map for Cruise 2027
Demna’s New York Gambit: Gucci Resets the Luxury Map for Cruise 2027
Gucci confirms its Cruise 2027 show for May 16 in New York. We analyze Demna’s debut cruise collection, the shift from resort escapism, and the business stakes. Read more...
Larroudé x Nicolò Beretta: The Architecture of Desire
Larroudé x Nicolò Beretta: The Architecture of Desire
An exclusive analysis of the Larroudé x Nicolò Beretta FW25 collaboration. Discover how architectural minimalism and DTC strategy are redefining luxury footwear. Read more...
Dior’s L.A. Pivot: Jonathan Anderson’s American Debut
Dior’s L.A. Pivot: Jonathan Anderson’s American Debut
Jonathan Anderson will present his first Dior Cruise collection in Los Angeles on May 13, 2026. Inside the strategic pivot and what it means for the house.   Read more...
L'Officiel Hommes Hong Kong SAR Launch: A New Era of Global Men's Fashion
L'Officiel Hommes Hong Kong SAR Launch: A New Era of Global Men's Fashion
L'Officiel Hommes launches in Hong Kong SAR, expanding its global reach with six international cover stars. Read more to explore this fashion milestone.   Read more...
Gentle Monster’s Pocket 2025 Collection: Bratz Collaboration and aespa’s Karina Spotlight
Gentle Monster’s Pocket 2025 Collection: Bratz Collaboration and aespa’s Karina Spotlight
In the ever-evolving world of fashion, collaborations between iconic brands and pop culture powerhouses have become the norm. Yet, every so often, a partnership emerges that truly captures the zeitgeist.... Read more...