Blog

Rosie Huntington-Whiteley’s “Dijon” Bomber Signals a Helsa Takeover
Rosie Huntington-Whiteley’s “Dijon” Bomber Signals a Helsa Takeover
From Rio to Qatar, Rosie Huntington-Whiteley is making Elsa Hosk’s Helsa Studio a wardrobe staple. Inside the "dijon" bomber moment and what it means for the brand.   Read more...
The Demna Era at Gucci Has Arrived: Elsa Hosk Fronts the "Generation Gucci" Revolution
The Demna Era at Gucci Has Arrived: Elsa Hosk Fronts the "Generation Gucci" Revolution
Exclusive analysis of Demna’s first major move at Gucci. Discover why Elsa Hosk fronts the "Generation Gucci" lookbook and what it means for the future of luxury.   Read more...
THE ROYAL-MODEL PARADOX: Why Kate Middleton and Bella Hadid Are Finally Carrying the Same Bag
THE ROYAL-MODEL PARADOX: Why Kate Middleton and Bella Hadid Are Finally Carrying the Same Bag
Why are the Princess of Wales and supermodel Bella Hadid carrying the same handbag brand? We analyze the rise of Manu Atelier and the shift in luxury bag economics. Read more...
The One Scarf Style Ruling Winter 2025
The One Scarf Style Ruling Winter 2025
Forget chunky knits. The skinny scarf is back for Winter 2025. Discover how to style this chic accessory for day and night, with tips from Vogue and top brands. Read more...