Blog

Miu Miu’s Shanghai Gambit: Why Books Are the New It-Bag
Miu Miu’s Shanghai Gambit: Why Books Are the New It-Bag
Inside Miu Miu’s Shanghai Literary Club: Why Miuccia Prada is betting on Eileen Chang and Simone de Beauvoir over handbags to capture the Asian market.   Read more...
Miu Miu’s Intellectual Coup: How Literature Became the Ultimate Luxury Flex
Miu Miu’s Intellectual Coup: How Literature Became the Ultimate Luxury Flex
Inside Miu Miu’s 41% retail surge: How the Shanghai Literary Club and "intellectual luxury" are beating competitors and redefining brand loyalty.   Read more...