Blog

Kim Kardashian’s Sharpest Cut: The Strategic Genius of the Archival Bob
Kim Kardashian’s Sharpest Cut: The Strategic Genius of the Archival Bob
Kim Kardashian’s new "flip-y" bob and Balenciaga look isn't just a trend. We analyze the "unexpected archival" strategy linking SKIMS, Cavalli, and her latest reinvention.   Read more...
The Claw Machine Clutch: Dave & Buster’s Unexpected High-Fashion Pivot
The Claw Machine Clutch: Dave & Buster’s Unexpected High-Fashion Pivot
Dave & Buster’s and Chain launch the limited-edition $80 Claw Purse. We analyze the cultural strategy, the "Human Crane" tie-in, and the rise of arcade chic. Read more...
Fashion 2025: Space Travel, 21 Debuts, and The Great Reshuffle
Fashion 2025: Space Travel, 21 Debuts, and The Great Reshuffle
From Matthieu Blazy’s Chanel debut to Monse in space and the Labubu craze, explore the 23 defining moments of fashion’s most chaotic year.   Read more...
The Demna Era at Gucci Has Arrived: Elsa Hosk Fronts the "Generation Gucci" Revolution
The Demna Era at Gucci Has Arrived: Elsa Hosk Fronts the "Generation Gucci" Revolution
Exclusive analysis of Demna’s first major move at Gucci. Discover why Elsa Hosk fronts the "Generation Gucci" lookbook and what it means for the future of luxury.   Read more...
Olivia Munn’s Deconstructed LBD Ends the Era of ‘Safe’ Style
Olivia Munn’s Deconstructed LBD Ends the Era of ‘Safe’ Style
Why Olivia Munn’s ab-baring sweater dress signals the death of the classic Little Black Dress and the rise of deconstructed luxury. Deep industry analysis inside.   Read more...
The Nordic Coup: How Scandinavia Hijacked the 2026 Fashion Awards
The Nordic Coup: How Scandinavia Hijacked the 2026 Fashion Awards
The 2026 Fashion Awards marked the end of an era. We analyze how Scandinavian minimalism and the Zalando Visionary Award are dismantling the Paris-Milan power axis.   Read more...
Chanel Goes Underground: Matthieu Blazy’s Radical New York Gambit
Chanel Goes Underground: Matthieu Blazy’s Radical New York Gambit
Matthieu Blazy takes Chanel underground. Discover the deep strategy behind the New York subway Métiers d'Art 2026 show and what it means for the future of luxury.   Read more...
Jordan Chiles x Balenciaga: The Strategic Anatomy of a High-Stakes Pivot
Jordan Chiles x Balenciaga: The Strategic Anatomy of a High-Stakes Pivot
Analysis of the Jordan Chiles x Balenciaga collaboration. How the Olympian and the luxury house are using a sneaker drop for mutual brand rehabilitation.   Read more...
Demna’s New York Gambit: Gucci Resets the Luxury Map for Cruise 2027
Demna’s New York Gambit: Gucci Resets the Luxury Map for Cruise 2027
Gucci confirms its Cruise 2027 show for May 16 in New York. We analyze Demna’s debut cruise collection, the shift from resort escapism, and the business stakes. Read more...
Kaia Gerber’s "Grover Blue" Moment: Why Muppet-Core Is the Antidote to Quiet Luxury
Kaia Gerber’s "Grover Blue" Moment: Why Muppet-Core Is the Antidote to Quiet Luxury
Why Kaia Gerber’s electric blue Mango coat is more than a trend—it’s the rise of "Muppet-Core" and the end of Quiet Luxury. Read the full analysis. Read more...
Tessa Thompson’s Balenciaga Shift: The White Shoe That Rewrote the Rules
Tessa Thompson’s Balenciaga Shift: The White Shoe That Rewrote the Rules
Why Tessa Thompson’s white shoes and mint Balenciaga gown in Doha signal a major shift for the luxury house. Deep analysis of Piccioli’s new era. Read more...
Why Antonin Tron is Balmain's Future
Why Antonin Tron is Balmain's Future
Balmain names Antonin Tron its new creative director, succeeding Olivier Rousteing. Discover why the Atlein founder is set to redefine the iconic French house. Read more...