Blog

The Valentino Inheritance: Inside Kris Jenner’s Strategic "Soft Gifting" of the Archive to Kendall
The Valentino Inheritance: Inside Kris Jenner’s Strategic "Soft Gifting" of the Archive to Kendall
Inside the "Red Carpet Sentimentality Strategy": How Kris Jenner’s vintage Valentino gown signals the transfer of her fashion archive to supermodel heir Kendall Jenner.   Read more...
Jennifer Lopez’s InStyle Power Play: The Business of Bare Skin
Jennifer Lopez’s InStyle Power Play: The Business of Bare Skin
Inside Jennifer Lopez’s topless InStyle cover. An analysis of the brown blazer trend, Q4 luxury media strategy, and the business of anti-ageism.   Read more...
Kendall Jenner’s Bottega Veneta Moment: The Strategic Friction of L'Oréal’s 20th Anniversary Gala
Kendall Jenner’s Bottega Veneta Moment: The Strategic Friction of L'Oréal’s 20th Anniversary Gala
Inside the L'Oréal Paris 20th Anniversary Gala: Kendall Jenner's Bottega Veneta gown, the $25k grants, and the strategic pivot of luxury philanthropy.   Read more...
Chanel Goes Underground: Matthieu Blazy’s Radical New York Gambit
Chanel Goes Underground: Matthieu Blazy’s Radical New York Gambit
Matthieu Blazy takes Chanel underground. Discover the deep strategy behind the New York subway Métiers d'Art 2026 show and what it means for the future of luxury.   Read more...
The Great Luxury Reset: 7 Designer Debuts Determining Fashion’s Future
The Great Luxury Reset: 7 Designer Debuts Determining Fashion’s Future
2025 marks a systemic reset for luxury fashion. From Chanel to Calvin Klein, we decode the 7 game-changing debuts that will define the industry's future.   Read more...
A$AP Rocky & Chanel: Inside The Luxury World’s Most Disruptive Pivot
A$AP Rocky & Chanel: Inside The Luxury World’s Most Disruptive Pivot
A$AP Rocky joins Chanel as House Ambassador in a historic move by Matthieu Blazy. Discover the strategy, the Michel Gondry film, and the menswear implications. Read more...
The Wealth Signal Paradox: Why “Quiet Luxury” Is Now Loudly Middle Class
The Wealth Signal Paradox: Why “Quiet Luxury” Is Now Loudly Middle Class
Viral lists claim to spot "fake" wealth, but the true elite have moved on. We analyze the death of the "Old Money" aesthetic and the new codes of 2025 luxury. Read more...
Hailey Bieber’s Vintage Chanel Shift: The Strategic Power of Lettuce Green
Hailey Bieber’s Vintage Chanel Shift: The Strategic Power of Lettuce Green
Why did minimalist Hailey Bieber wear green in London? Inside the business strategy, supply chain theories, and Rhode expansion behind the vintage Chanel look. Read more...
The Oversized Era Ends: The Architectural Return of the Cinched Waist
The Oversized Era Ends: The Architectural Return of the Cinched Waist
The oversized era is over. Discover why NYFW Fall 2025 and luxury designers are pivoting to the cinched waist, and what it means for your wardrobe. Read more...
The Pink Turtleneck Paradigm: How Elle Fanning Just Rewrote the Celebrity Styling Playbook
The Pink Turtleneck Paradigm: How Elle Fanning Just Rewrote the Celebrity Styling Playbook
Why Elle Fanning’s Michael Kors look is more than a trend—it’s a masterclass in luxury branding, dual-film promotion, and Spring 2026 forecasting.   Read more...
Victoria Beckham Pre-Fall 2026: The End of The Celebrity Era
Victoria Beckham Pre-Fall 2026: The End of The Celebrity Era
An exclusive analysis of Victoria Beckham’s Pre-Fall 2026 collection. Why the shift to "assured" tailoring marks the end of her celebrity transition and the start of a new luxury legacy. Read more...
Kate Beckinsale’s Defiant 10-Inch Platform Pivot
Kate Beckinsale’s Defiant 10-Inch Platform Pivot
Kate Beckinsale stuns in 10-inch platforms and a red bodysuit on Kimmel. We analyze the viral punk-glam moment, the "pantsless" trend, and the death of quiet luxury. Read more...