Blog

2025’s ‘Intentional Excess’: Why Brat Green and Power Suits Are the New Currency
2025’s ‘Intentional Excess’: Why Brat Green and Power Suits Are the New Currency
Vogue Scandinavia’s 2025 It-Items list signals the end of quiet luxury. Discover why Brat Green, power suits, and sheer layering are the year's defining trends.   Read more...
Scandi Style’s Quiet Takeover of the Global Red Carpet
Scandi Style’s Quiet Takeover of the Global Red Carpet
From Renate Reinsve in NYC to Mondo Duplantis in Monaco, discover how Scandinavian style conquered the global red carpet this week.   Read more...
Chanel’s Subway Gambit: Blazy’s High-Low Revolution in New York
Chanel’s Subway Gambit: Blazy’s High-Low Revolution in New York
Matthieu Blazy redefines Chanel in a NYC subway station for Métiers d’Art 2026. Discover the "silk jeans," the cinematic archetypes, and the new era of high-low luxury.   Read more...
Rihanna and A$AP Rocky: The Art Basel Takeover
Rihanna and A$AP Rocky: The Art Basel Takeover
How Rihanna and A$AP Rocky transformed Art Basel Miami into a global fashion runway, redefining luxury influence and the art-commerce divide. Read more...
Mytheresa’s Sweetest Gamble: Inside the NYC Bakery Takeover
Mytheresa’s Sweetest Gamble: Inside the NYC Bakery Takeover
Mytheresa lands in NYC with an immersive holiday gift shop at Hani’s Bakery. We analyze the strategy behind merging luxury fashion with viral treat culture.   Read more...
The Circular Roll-Up: Cocoon Group Acquires More Luxury Club in Bid for Dominance
The Circular Roll-Up: Cocoon Group Acquires More Luxury Club in Bid for Dominance
Deep dive into Cocoon Group’s acquisition of More Luxury Club. Analysis of the shift toward fractional ownership and the consolidation of the circular fashion economy.   Read more...
The Blazy Era: Why Chanel’s New Appointment Changes Everything
The Blazy Era: Why Chanel’s New Appointment Changes Everything
BREAKING: Matthieu Blazy takes the helm at Chanel following the Hangzhou Métiers d'Art show. We analyze the shift, the industry reaction, and the future of the House.   Read more...
The New King of Rue Cambon: Matthieu Blazy Takes the Throne at Chanel
The New King of Rue Cambon: Matthieu Blazy Takes the Throne at Chanel
Breaking: Matthieu Blazy takes the helm at Chanel. We analyze the seismic industry shift, the new "intellectual luxury" era, and what this means for the future of fashion. Read more...
THE NEW YORK CONSENSUS: MATTHIEU BLAZY’S CHANEL DEBUT REDEFINES THE AMERICAN DREAM
THE NEW YORK CONSENSUS: MATTHIEU BLAZY’S CHANEL DEBUT REDEFINES THE AMERICAN DREAM
Deep dive into Matthieu Blazy's first Chanel Metiers d'Art show in NYC and the British Fashion Awards results. Analysis of the industry's shift to hyper-craft.   Read more...
Why Your Birkin Needs a Labubu: The New Luxury Status Symbol
Why Your Birkin Needs a Labubu: The New Luxury Status Symbol
From Pop Mart to Louis Vuitton, discover why "deep cut" character charms are the new investment pieces defining the future of luxury handbags.   Read more...
The Great Reset: Matthieu Blazy, John Galliano, and the New World Order of Luxury
The Great Reset: Matthieu Blazy, John Galliano, and the New World Order of Luxury
Deep analysis of the massive fashion reshuffle: Blazy joins Chanel, Galliano leaves Margiela, and the industry shifts from hype to radical craft. Read the full intelligence briefing.   Read more...
Pantone 2026: Why 'Cloud Dancer' Is The Ultimate Luxury Reset
Pantone 2026: Why 'Cloud Dancer' Is The Ultimate Luxury Reset
Pantone names 'Cloud Dancer' the 2026 Color of the Year. Discover why this natural white signals a global shift toward minimalism, quiet luxury, and a cultural reset.   Read more...