Blog

Genelia Deshmukh’s Anavila Moment: The New Era of Quiet Bollywood Glamour
Genelia Deshmukh’s Anavila Moment: The New Era of Quiet Bollywood Glamour
Genelia Deshmukh’s latest Vogue India feature in a tonal Anavila sari signals a shift from maximalist bling to "old Bollywood" minimalism. Read the deep style analysis.   Read more...
The Met Gala’s New World Order: Superfine, Sabyasachi, and the Politics of the $75,000 Ticket
The Met Gala’s New World Order: Superfine, Sabyasachi, and the Politics of the $75,000 Ticket
Inside the 2025 Met Gala: How “Superfine: Tailoring Black Style” rewrote fashion history, the rise of Bollywood power, and the business behind the brooch trend.   Read more...
Madhuri Dixit’s Banarasi Power Play: Why Heritage is the New Couture
Madhuri Dixit’s Banarasi Power Play: Why Heritage is the New Couture
Why Madhuri Dixit’s unbranded Banarasi khadi silk is a strategic pivot toward cultural authority and a signal for the future of Indian luxury fashion.   Read more...
Aditi Rao Hydari’s Puff Sleeve: The New Code of Indian Romance
Aditi Rao Hydari’s Puff Sleeve: The New Code of Indian Romance
Why Aditi Rao Hydari’s jewel-toned puff sleeves and organza saris have shifted from red-carpet moments to a permanent 2025 retail trend.   Read more...
Deepika Padukone’s Desert Luxe: The Strategic Power of the ‘Stolen’ Jacket at Abu Dhabi GP
Deepika Padukone’s Desert Luxe: The Strategic Power of the ‘Stolen’ Jacket at Abu Dhabi GP
Why Deepika Padukone’s Abu Dhabi GP outfit defines a new era of "Desert Luxe." Deep dive into the Magda Butrym dress, the viral leather jacket, and the strategy. Read more...
Amazon’s Luxe Gamble: Decoding India’s Streetwear Shift
Amazon’s Luxe Gamble: Decoding India’s Streetwear Shift
Inside Amazon Fashion’s push for "premium luxe." We analyze the 45% growth in premium segments, the Gen Z "SERVE" strategy, and the tension of selling luxury at 80% off.   Read more...
Jennifer Lopez’s 168-Carat Pivot: Inside Her India Wedding Power Play
Jennifer Lopez’s 168-Carat Pivot: Inside Her India Wedding Power Play
Jennifer Lopez’s sheer crystal gown and 168-carat emerald necklace signal a major luxury pivot. We analyze the $2.5M look and what it means for her brand.   Read more...
Alia Bhatt x Manish Malhotra: The New Architecture of the Tissue Sari
Alia Bhatt x Manish Malhotra: The New Architecture of the Tissue Sari
Why Alia Bhatt’s peach tissue sari and sculpted blouse mark a shift in Indian couture—from vintage nostalgia to architectural modernism.   Read more...
Ananya Panday’s Anita Dongre Moment Redefines Bridal Cool
Ananya Panday’s Anita Dongre Moment Redefines Bridal Cool
Ananya Panday stuns in Anita Dongre’s Rewild silk set. We analyze the shift to 'slow luxury' and why three-piece separates are the future of Indian bridal wear.   Read more...
Janhvi Kapoor’s Ivory Kalidar: Why Quiet Luxury Just Conquered Bollywood
Janhvi Kapoor’s Ivory Kalidar: Why Quiet Luxury Just Conquered Bollywood
Why Janhvi Kapoor’s ivory Kalidar kurta is disrupting the bridal market. Inside the trend shifting Bollywood from maximalism to handcrafted heritage luxury.   Read more...
Madhuri Dixit’s Maroon Renaissance: Why Silk Tissue is the New Gold Standard
Madhuri Dixit’s Maroon Renaissance: Why Silk Tissue is the New Gold Standard
Why Madhuri Dixit’s latest Vogue India look signals a shift in bridal and festive fashion. An analysis of silk tissue, zari, and the economics of the maroon aesthetic.   Read more...
Janhvi Kapoor’s Anamika Khanna Strategy: The Power of Polished Rebellion
Janhvi Kapoor’s Anamika Khanna Strategy: The Power of Polished Rebellion
Inside Janhvi Kapoor’s calculated fashion strategy. Why her Anamika Khanna collaboration marks a shift in Indian luxury, media ethics, and wedding trends for 2026.   Read more...