Blog

The "Twin" Strategy: Inside Apple Martin’s Calculated Red Carpet Rise
The "Twin" Strategy: Inside Apple Martin’s Calculated Red Carpet Rise
Inside the strategic fashion moment at the Marty Supreme premiere. How Gwyneth Paltrow and Apple Martin are redefining brand architecture and the GapStudio campaign.   Read more...
Mariah Carey Confirmed for Milan 2026: A High-Fashion Olympic Pivot
Mariah Carey Confirmed for Milan 2026: A High-Fashion Olympic Pivot
Mariah Carey will headline the Milan–Cortina 2026 Winter Olympics Opening Ceremony. FAZ Fashion analyzes the luxury, cultural, and strategic implications of this historic booking. Read more...
Valentino’s Maximalist Reset: Why the New Shoe Collection is Michele’s Ultimate Gamble
Valentino’s Maximalist Reset: Why the New Shoe Collection is Michele’s Ultimate Gamble
Alessandro Michele’s debut shoe collection for Valentino abandons the Rockstud for Roman romance. We analyze the commercial risks and the new era of maximalist luxury.   Read more...
Valentino Pre-Fall 2026: Alessandro Michele’s Divine Gamble
Valentino Pre-Fall 2026: Alessandro Michele’s Divine Gamble
Alessandro Michele’s Pre-Fall 2026 collection for Valentino sparks a fierce industry debate. Is it a devotional masterpiece or a magpie mess? We analyze the strategy.   Read more...
Valentino’s DeVain: The AI Experiment Defining Alessandro Michele’s New Era
Valentino’s DeVain: The AI Experiment Defining Alessandro Michele’s New Era
Valentino launches the DeVain bag with a groundbreaking 9-artist digital campaign. Discover how Alessandro Michele is using AI to rewrite the rules of luxury storytelling.   Read more...
The Blazy Era: Why Chanel’s New Appointment Changes Everything
The Blazy Era: Why Chanel’s New Appointment Changes Everything
BREAKING: Matthieu Blazy takes the helm at Chanel following the Hangzhou Métiers d'Art show. We analyze the shift, the industry reaction, and the future of the House.   Read more...
The New King of Rue Cambon: Matthieu Blazy Takes the Throne at Chanel
The New King of Rue Cambon: Matthieu Blazy Takes the Throne at Chanel
Breaking: Matthieu Blazy takes the helm at Chanel. We analyze the seismic industry shift, the new "intellectual luxury" era, and what this means for the future of fashion. Read more...
The Demna Era at Gucci Has Arrived: Elsa Hosk Fronts the "Generation Gucci" Revolution
The Demna Era at Gucci Has Arrived: Elsa Hosk Fronts the "Generation Gucci" Revolution
Exclusive analysis of Demna’s first major move at Gucci. Discover why Elsa Hosk fronts the "Generation Gucci" lookbook and what it means for the future of luxury.   Read more...
The Great Reset: Matthieu Blazy, John Galliano, and the New World Order of Luxury
The Great Reset: Matthieu Blazy, John Galliano, and the New World Order of Luxury
Deep analysis of the massive fashion reshuffle: Blazy joins Chanel, Galliano leaves Margiela, and the industry shifts from hype to radical craft. Read the full intelligence briefing.   Read more...
Gucci’s 2025 Holiday Gambit: Why The House is Betting on Intimacy Over Excess
Gucci’s 2025 Holiday Gambit: Why The House is Betting on Intimacy Over Excess
Exclusive analysis of Gucci's 2025 Festive Collection. We decode the shift to relational gifting, the APAC-first launch, and the ultra-thin watch challenging the luxury timepiece market.   Read more...
The Panthea Verdict: Inside Valentino’s High-Stakes Heritage War
The Panthea Verdict: Inside Valentino’s High-Stakes Heritage War
Alessandro Michele’s Panthea bag is the most polarizing accessory of 2025. We analyze the design, the backlash, and why Valentino is betting its future on maximalism.   Read more...
Freen Sarocha’s Vogue Cover: The Untold Story of Her Met Gala Rise
Freen Sarocha’s Vogue Cover: The Untold Story of Her Met Gala Rise
Inside Freen Sarocha’s Vogue Hong Kong feature. We investigate the timeline controversies, the Met Gala sustainability claims, and her rise as a global luxury icon. Read more...