Welcome to our comprehensive coverage of the Autumn/Winter 2025 (AW25) Fashion Month, where the worlds of high fashion and social media collided in a spectacular display of creativity, innovation, and cultural influence. In this editorial, we’ll explore the top brands, influencers, social media trends, and celebrity attendees that made this season unforgettable. Whether you're a fashion enthusiast or a digital marketer, this post will provide valuable insights into the evolving landscape of fashion and its digital footprint.
Top Brands and Shows: A Look at the Heavyweights of AW25
The AW25 Fashion Month was nothing short of remarkable, with several top brands stealing the spotlight. From Paris to Milan, these fashion powerhouses showcased their latest collections, leveraging the power of social media to amplify their reach and impact. Let’s dive into the key players that made this season so memorable.
Dior: The King of Paris Fashion Week
Christian Dior once again solidified its position as a leader in the fashion world, dominating Paris Fashion Week with the highest Instagram visibility. The brand’s success can be attributed to its strategic collaborations with influential figures like Mingyu, Orm Kornnaphat, and Ling Ling Kwong. These influencers brought a fresh wave of engagement, making Dior the most talked-about brand of the season.
Valentino: A Surge in Visibility
Valentino experienced a significant surge in Instagram visibility, with a staggering 261% increase in Earned Media Value (EMV) compared to the previous season. This impressive growth was largely driven by partnerships with Thai celebrities, particularly Freen Sarocha, who accounted for 21% of the brand’s total EMV. Valentino’s ability to tap into the Thai market through strategic influencer partnerships proved to be a winning formula.
Chanel: Consistency and Elegance
Chanel’s AW25 show saw a 55% increase in EMV from the previous season, securing the brand’s position as one of the top performers at Paris Fashion Week. The brand’s success was fueled by collaborations with Thai stars like Rebecca Armstrong and Gemini. Chanel’s consistent delivery of elegance and sophistication, coupled with its strategic influencer alignments, continues to cement its status as a fashion icon.
Prada: The Star of Milan Fashion Week
In Milan, Prada emerged as the clear winner in terms of Media Impact Value (MIV). The brand’s success was largely due to the presence of APAC celebrities, particularly the K-pop group ENHYPEN, who generated a whopping $14.4 million in MIV at the Prada SS25 show. Prada’s ability to leverage the influence of Asian celebrities underscored the growing importance of the APAC market in global fashion.
Top Influencers: The Faces Behind the Buzz
Influencers played a pivotal role in shaping the narrative of AW25 Fashion Month. From celebrities to social media personalities, these individuals brought unparalleled visibility to the brands they partnered with. Let’s take a closer look at the top influencers who made a significant impact.
Paris Fashion Week: The Influencer Elite
The top influencers of Paris Fashion Week AW25 included:
- Mingyu (@min9yu_k) - A South Korean musician with 16.3 million followers, Mingyu brought a massive following to the forefront of Dior’s campaign.
- Orm Kornnaphat (@orm.kornnaphat) - A Thai actor with 2.1 million followers, Orm’s influence was instrumental in driving engagement for Dior.
- Ling Ling Kwong (@linglingkwong) - A Thai/Chinese actor with 2.1 million followers, Ling Ling Kwong’s presence added a unique cultural dimension to the brand’s visibility.
Milan Fashion Week: The Celebrity Voice
Milan Fashion Week saw a strong presence of celebrities from the Asian diaspora, who led the celebrity voice ranking. The top influencers included:
- ENHYPEN - The K-pop group generated $14.4 million in MIV, making them one of the most impactful attendees at the Prada SS25 show.
- Pia Alonzo Wurtzbach - The Miss Universe 2015 titleholder amassed $7.9 million in MIV, solidifying her position as a influential figure in the fashion world.
- Heart Evangelista - A Filipino style icon, Heart Evangelista authored $6.3 million in MIV, further cementing her status as a fashion authority.
Social Media Trends: The Digital Landscape of AW25
Social media played a crucial role in shaping the narrative of AW25 Fashion Month. From platform preferences to content types, the digital landscape revealed some interesting trends that are worth exploring.
Instagram: The Primary Platform
Instagram emerged as the primary platform for showcasing content during SS25 Milan Fashion Week, accounting for 61% of the channel split. The platform’s visual nature made it an ideal choice for brands looking to display their collections in a visually appealing manner.
TikTok: The Rising Star
While Instagram was the most widely used platform, TikTok proved to be the most effective for content sharing. The platform was responsible for the highest average MIV per placement, with a staggering $14.6K per post. TikTok’s short-form video format continues to be a favorite among brands and audiences alike.
Video Content: The Future of Fashion
Video content published after the shows had 81% greater value than image-focused placements. This trend highlights the growing importance of video content in the digital age. Brands that invested in high-quality video content saw a significant increase in engagement and visibility, making it a key strategy for future fashion campaigns.
Celebrity Attendance: The Star-Studded Lineup
Fashion Month AW25 was not just about the clothes; it was also about the celebrities who attended the shows. From A-listers to rising stars, the front rows were filled with familiar faces who brought additional glamour and attention to the events.
Miu Miu: A Celebrity Favorite
Miu Miu’s Fall/Winter 2025 ready-to-wear show was attended by some of the biggest names in the industry, including Gigi Hadid, Sydney Sweeney, and Laura Harrier. The presence of these celebrities not only added to the show’s prestige but also generated significant buzz on social media.
Chanel: A Legacy of Elegance
Chanel’s Fall/Winter 2025 ready-to-wear show was attended by a star-studded lineup, including Tyla, Jessica Alba, Simone Ashley, and Naomi Campbell. The presence of these iconic figures further cemented Chanel’s status as a timeless fashion powerhouse.
A$AP Rocky and Nara Smith: The Cool Kids
A$AP Rocky and Nara Smith were also spotted at the Miu Miu show, bringing their unique sense of style and cool factor to the event. Their attendance not only added to the show’s appeal but also brought in a younger, trendier audience.
Conclusion: The Future of Fashion is Digital
As we wrap up our coverage of AW25 Fashion Month, one thing is clear: the future of fashion is undeniably digital. From the rise of TikTok as a key platform to the increasing importance of video content, the digital landscape is shaping the way fashion is consumed and shared.
Brands like Dior, Valentino, Chanel, and Prada have shown us that strategic influencer partnerships and celebrity collaborations are essential for driving visibility and engagement in the digital age. The growing influence of Asian celebrities and the APAC market also highlights the global nature of fashion in 2025.
As we look ahead to future fashion months, it will be exciting to see how brands continue to evolve their digital strategies. One thing is certain: the intersection of fashion and social media will only become more integrated, offering endless opportunities for creativity, innovation, and connection.
Stay tuned for more updates from the world of fashion, and don’t forget to follow us on social media for the latest trends, tips, and insights.
